Most advertisers are only able to achieve audience match rates between 29% and 62%. And the reality is that cookie-based targeting and traditional consumer marketing don’t...
Research & Reports
OptimizeRx's recently published report reveals valuable insights
Instead of relying on outdated cookies or the cumbersome management of first-party data, life sciences brand marketers should look to reliable, precise audience targeting...
Here's what you'll learn
Drive HCP Engagement by Aligning Clinically-Relevant Content with Preferred Channels
We surveyed 123 physicians across six medical specialties, and found HCPs are active...
Life sciences companies often struggle to turn excitement about real-world data (RWD) and artificial intelligence (AI) into executable HCP marketing strategies.
Read the report today to gain new insight from surveyed U.S. endocrinologists, including top diabetes treatment challenges and prescribing influences, as well as the...
Download your copy of the report today to explore the factors that lead to treatment discontinuation, as well as how oncologists rank currently available ALK+ NSCLC...