HCP engagement starts with the right data—and physician-level data (PLD) is the powerhouse behind smarter segmentation and campaign optimization. Whether you're just getting started or leveling up, our guide has you covered.
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Explore the results of OptimizeRx 2024 physician survey on pharma marketing perception and impact – including the untapped opportunity of HCP and DTC marketing alignment.
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The Adaptive Edge: Mastering the Future of DTC Pharma Marketing
You know that pharma direct-to-consumer (DTC) marketing often involves big money—billions are poured into trying to reach patients. These mass-market campaigns do reach some of the right patients and help them discover new or better treatments. And that’s a good thing, for everyone.
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OptimizeRx and FiercePharma Present: Pharmaceutical Marketing Evolved
Transform your DTC marketing with AI-powered precision targeting. Drive better patient outcomes and commercial success through privacy-safe engagement. In...
The Ultimate Guide to Omnichannel Audience Design for Healthcare Marketing
Omnichannel Marketing Warrants a Holistic Clinical and Consumer View Pharmaceutical brands need to build digital audiences that can reliably help them:...
Get insights through today’s most effective, proven approach to next-best-action pharma advertising
White Paper Highlights and Key Takeaways Next-best action’s customer-centric history and the new opportunities created by de-identified patient data How AI...
Download the free eBook today to get the experts’ perspective on how EHR advertising elevates HCP engagement
HCP Engagement at the Nexus of Patient Care The point-of-care ecosystem offers tremendous opportunity for life science brands to reach and engage physician...
HCP Engagement and Awareness in the Emerging Biosimilar Landscape
Here's what you'll learn: What factors drive – or hinder – biosimilar switching Why your marketing content approach matters The three questions your biosimilar...
Every Message, Everywhere, All at Once
Drive HCP Engagement by Aligning Clinically-Relevant Content with Preferred Channels We surveyed 123 physicians across six medical specialties, and found HCPs...
Precision Engagement: A Better Solution
Life sciences companies often struggle to turn excitement about real-world data (RWD) and artificial intelligence (AI) into executable HCP marketing...
Addressing Unmet Patient And Provider Needs In Diabetes
Read the report today to gain new insight from surveyed U.S. endocrinologists, including top diabetes treatment challenges and prescribing influences, as well...
Oncologists Reveal Why ALK+ NSCLC Patients Switch Or Discontinue Treatment
Download your copy of the report today to explore the factors that lead to treatment discontinuation, as well as how oncologists rank currently available ALK+...
Oncologists Surveyed - Non-Clinical Factors Impacting Prescribing Decisions In Breast Cancer Treatment
Download your copy today to learn which key attributes oncologists report have the greatest impact on their prescribing decisions for advanced breast cancer...
Migraine Treatment Barriers: Examining Underdiagnosis And Undertreatment
Review the full report to better understand the barriers of symptom tracking difficulty, underdiagnosis, and undertreatment for migraine, and the impact they...
Multiple Sclerosis: Understanding Treatment Barriers And Market Fragmentation
We invite you to review the full report to better understand the drivers of and barriers to treatment choice, initiation, and continuation, and the impact they...
Pharma Digital Health Startup Guide
Just like the rapid adoption of EHRs, the evolution of the EHR into a technology platform, the increasing adoption of health technology by healthcare...
Place Your Brand Where the HCP Is Prescribing: The EHR
Place Your Brand Where the HCP Is Prescribing: The EHR The growth of EHR and ePrescribing platforms has forever changed how a physician spends their day. The...