When accurate diagnoses and treatments are delayed, patients pay the price—clinically, financially, and emotionally. While it’s not a panacea for all the challenges patients face, this white paper explores how life science marketers can be part of the solution through smarter HCP and DTC marketing strategies.
White Paper: The Marketer's Role in Earlier Disease Intervention
Ideas, Insights, and Inspiration for Modern Healthcare Marketers
Explore our full library of resources developed by healthcare industry leaders aimed to spark actionable ideas.
Let's Talk
Want patients and providers talking about your brand? Talk to us first.
Stay Informed and Connected.
Search Resources
All topics
48550987446
All dates
White Paper: The Marketer's Role in Earlier Disease Intervention
When accurate diagnoses and treatments are delayed, patients pay the price—clinically, financially, and emotionally. While it’s not a panacea for all the challenges patients face, this white paper explores how life science marketers can be part of the solution through smarter HCP and DTC marketing strategies.
Understanding the Clinical Workflow: How to Be “In the Room” with HCPs
When it comes to point-of-care (POC) marketing, not every “clinical” moment is truly clinical. Waiting room videos, kiosks, or journal ads may help with awareness—especially for patients—but they are separate from the EHR-managed workflow where care actually happens: intake, medication review, diagnosis, and prescribing.
OptimizeRx Financial Messaging Drives Copay Card Program Adoption for Specialty Therapy
A leading pharmaceutical company sought to ensure eligible patients initiated therapy and improve first-fill rates for a new or access-sensitive specialty brand. The market presented significant challenges, as patients often struggled with medication affordability, leading to low utilization of existing assistance programs. Specifically for this specialty brand, the goal was to address high out-of-pocket costs and/or formulary or access challenges that could hinder patient access and adherence. A precise strategy was required to deliver financial reassurance and streamline access to support programs at critical decision points for healthcare professionals (HCPs).