Articles

Expanding Digital Communication Pathways

03 March 2020

Help Bob Get His Meds: Expanding Digital Communication Pathways to Bring Greater Savings and Transparency to Patients

My dad is visiting for a few days. He told me a story about one of his golfing buddies, Bob, who recently had some heart problems. His doctor prescribed something and when Bob went to the pharmacy, he was shocked to learn that it cost $8,000 for a 30-day regimen.

Read the article here.

"There’s a disconnect between the information about available coupons and patients. It is in this arena where technology can make a difference via the electronic distribution of drug pricing information and savings opportunities at the point of care."

Miriam Paramore
President, OptimizeRx
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