HCP engagement starts with the right data—and physician-level data (PLD) is the powerhouse behind smarter segmentation and campaign optimization. Whether you're just getting started or leveling up, our guide has you covered.
Conversations that Convert
Explore the results of OptimizeRx 2024 physician survey on pharma marketing perception and impact – including the untapped opportunity of HCP and DTC marketing alignment.
Ideas, Insights, and Inspiration for Modern Healthcare Marketers
Explore our full library of resources developed by healthcare industry leaders aimed to spark actionable ideas.
Let's Talk
Want patients and providers talking about your brand? Talk to us first.
Stay Informed and Connected.
Search Resources
All topics
55500061308
All dates
The Adaptive Edge: Mastering the Future of DTC Pharma Marketing
You know that pharma direct-to-consumer (DTC) marketing often involves big money—billions are poured into trying to reach patients. These mass-market campaigns do reach some of the right patients and help them discover new or better treatments. And that’s a good thing, for everyone.
.jpg?width=1920&height=1080&name=25Q12229-FierceHeaderImage%20(1).jpg)
All Resources
19 results found
Data Driven Decision-Making Drove 10:1 Return on TV Ad Spend
null
Improving Audience Quality for CTV with Clinical Connected Datasets
null
Increasing Brand Touchpoints and Script Lift Impact with Integrated, Omni-Channel Execution
Driving Brand Demand with AI-Driven, Predictive Messaging
null
Increasing Brand Awareness and Engagement with Highly Targeted, Personalized Account-Based Marketing
null
Building Market Share Before Loss of Exclusivity with EHR-Based Physician Communications
null
Driving Script Lift by Engaging HCPs at Multiple Points in the EHR Workflow
null
Improving Oncology Outcomes by Using Artificial Intelligence to Help HCP's Identify More Brand-Eligible Patients
null
Applying AI and RWE to Prevent Discontinuation Due to Medicare Coverage Gaps
null
Increasing Medication Affordability to Drive Prescription Volume
null
Driving New Brand Prescription by Increasing Awareness of Financial Support
null
Driving Script Lift by Raising Awareness of Formulary Coverage Update Within the EHR
null
Increasing Patient Access by Raising HCP Awareness of Formulary Coverage
null
Converting Patients to a New Medical Device by Raising Awareness within the EHR Workflow
null
Increasing Prescription Volumes with a Targeted HCP Engagement Campaign
null
Driving Prescription Volume by Increasing Awareness of Copay Assistance
null
Increasing Provider Awareness and Treatment Affordability to Grow Brand Sales
null
Transitioning Patients to Newer Therapy with Financial Support Awareness
null
Driving Brand Growth Through Targeted Provider Engagement
null