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Dynamic Audience Activation Platform (DAAP) for HCP Engagement

Drive brand growth with unprecedented predictive audience intelligence and smarter program execution.

How DAAP works — and how it’s different

Trusted by leading life science, pharma and med device brands

Some HCP marketing approaches use AI, some feature direct messaging, and some rely on large networks — but only DAAP combines all of these. It’s a holistic solution that pulls everything together into powerful, agile modules that solve pressing, everyday challenges such as brand awareness, adherence, access, and onboarding hard-to-find patients.

Our legacy as a point-of-care messaging provider combines with a patent-pending, proprietary AI platform and machine learning to integrate real- time, real-world data across EHR, social, and display channels. We deliver personalized, highly relevant brand information — not generic marketing — to HCPs at the right time, place and channel.

Predictive targeting streamlines spend while delivering high performance and maximum market penetration.

An Overview of the DAAP Flow

Using DAAP, we launch AI-driven campaigns on your behalf and quickly deliver results for your brand.

Curate Audience

Our omnichannel campaigns begin with AI-driven audience development and segmentation and predicting real points of care. Our clinical consultants work with you to determine what HCP actions you want to drive.

Deploy Messages

Directed by its AI engine, our DAAP omnichannel platform sends brief, relevant clinical and non-clinical messages that align with your HCP targets’ information needs, distributed on their preferred channels, at or ahead of key care moments or leakage points. Compared with generic ad impressions, this precision segmentation and delivery offers better market penetration.

Report and Optimize

Physician data generated from the campaign is used to enhance and refine your audience list and channel distribution strategy. Updated NPI lists and campaign impact are reported weekly.

Features for exponentially more effective programs

Who are the prescribers, and where are they? What behaviors are we trying to drive? Only DAAP artificial intelligence (AI) supports omnichannel, next-best-action marketing. It integrates de-identified real-world data with EHR targets, NPI targeting and physician-level engagement data to reach HCPs in EHR platforms, social media and display channels at multiple points along the patient care journey. Deliver more relevant info, to more doctors, in real time.

Packages of functionality and channels solve the most common use cases: finding and onboarding hard to reach patients through integrated next-best actions, driving earlier diagnosis, increasing field rep opportunities, and supporting streamlined  patient access and adherence.

Best-in-breed messaging APIs and a proprietary SMS platform serve personalized, highly relevant information – not generic ads – for HCP engagement via banners, indicators, and text-based alerts on the right channel, in real time for transformative results. 

We put your brand everywhere, at the best moments. Our ecosystem integrates 300+ EHRs (including adjacent tech such as ePrescribing platforms), social channels, account-based marketing web display (90% of health systems, thousands of websites) NPI targeting across channels, and access to over 2 million HCPs.

Our platform is not licensed or available as a software dashboard and the technology is not available elsewhere – except to our clients. This exclusivity helps preserve your competitive advantage in the market. 

Transparent reporting includes impressions by NPI and engagement per channel, brand website traffic by account, and third-party impact analyses.

DAAP Solution Modules

We’ve bundled our best tools and AI/RWD capabilities into modules or “packages” for the most common — and most difficult — pharma and medtech challenges.

Proven, real-world results and higher ROI

DrivingScript-Lift-Engaging-HCPs-Multi-Pts-EHR

Driving Script Lift by Engaging HCPs at Multiple Points in the EHR Workflow

Imp-Onc-Outcomes-Using-AI-Help-HCPs-NewBrand-Eligible-Patients-CS-Thumbnail_PE-Thumbnail

Improving Oncology Outcomes by Using Artificial Intelligence to Help HCP's Identify More Brand-Eligible Patients

15:1

average program ROI

14%

average script lift

88%

of limited distribution drug scripts reaching the right pharmacy using Access and Adherence module

30%

growth in new NPI identification for clients using Patient Discovery module

DAAP from OptimizeRx

Schedule a DAAP Consultation or Demo

Our team is here to help! We’ll assess your business needs and discuss what module and content works best for your challenges. When you’re ready to get started, we can build your programs and begin delivering results for your brand in a matter of days.

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