Rapid growth in real-world data and artificial intelligence (AI) have made it easier for agencies to develop highly sophisticated brand plans to help their pharma and medtech clients grow market share. But tough challenges persist: shifting from siloed media buying to integrated channel deployment, providing robust ROI metrics, and managing the shift to more specialized treatments and harder-to-find patients. In fact, the most advanced, data-driven plans may not lead to executable strategies. They still rely on traditional, calendar-based media buying, assumptions about the patient journey based on stale data and static NPI lists – when we know that patient and physician behavior is highly dynamic.
With new de-identified patient data becoming available, it’s an excellent opportunity for agencies to realize their strategic vision and deliver unprecedented results. Our Dynamic Audience Activation Platform (DAAP) gives agencies access to the smartest AI engine available to know when a brand-eligible patient is present in key care windows, select channels that HCP prefers, and send relevant messages across our omnichannel network. DAAP also refreshes your NPI list every week. OptimizeRx is much more than leveraging EHR workflows – we enable a new approach to media buying for exponentially more efficient spend and synergy.
