A Synchronized, Dynamic Approach to Omnichannel Marketing that Delivers Superior Results
Life science marketing agencies are always seeking to implement sophisticated strategies to help pharma and medtech clients achieve their commercial goals. Today, AI-driven solutions are in demand because they add scale, reach and efficiency – and deliver greater performance.
OptimizeRx has been partnering with agencies for almost 20 years to drive impact for leading pharmaceutical brands. Now we’re supporting the transition from siloed, calendar-based media execution to integrated audience and channel deployment. With OptimizeRx you can synergize your innovative marketing plans and increase cost efficiency.
Through our Dynamic Audience Activation Platform (DAAP), now with Micro-Neighborhood® Targeting, we can deliver hyperlocal, privacy-safe patient and HCP audiences, and synchronize HCP and DTC marketing based on brand eligibility signals. That means you can define and reach precise, clinically-qualified audiences with consistency on a diverse range of programmatic and point-of-care channels – where and when they are primed to convert.
Just focused on HCP or DTC? You can still benefit from unique solutions that leverage real-world data, our team's programmatic and clinical expertise, point-of-care reach, and AI-enabled deployment for increased engagement and impact.
