HCP engagement starts with the right data—and physician-level data (PLD) is the powerhouse behind smarter segmentation and campaign optimization. Whether you're just getting started or leveling up, our guide has you covered.
Activating Intelligence: Getting More from Your PLD Today—and Tomorrow
HCP engagement starts with the right data—and physician-level data (PLD) is the powerhouse behind smarter segmentation and campaign optimization. Whether you're just getting started or leveling up, our guide has you covered.
Ideas, Insights, and Inspiration for Modern Healthcare Marketers
Explore our full library of resources developed by healthcare industry leaders aimed to spark actionable ideas.
Let's Talk
Want patients and providers talking about your brand? Talk to us first.
About Us
Experience Healthcare Marketing Evolved
OptimizeRx helps the world's leading life sciences brands ensure their marketing strategy and execution makes a difference in the lives of their brand eligible patients. The healthcare industry is evolving quickly, increasingly influenced by new and emerging channels of communication. Creating conversations that lead to better healthcare outcomes is at the heart of what we do.
Our Passion
At OptimizeRx, we believe in the power of connection to drive meaningful health outcomes.
OptimizeRx was founded in 2006 in Rochester, Michigan as a healthcare technology company delivering coupons and co-pays directly to the physician and pharmacist through EHR and ePrescribing platforms. Today, we’re combining human and artificial intelligence (AI) to help life science marketers evolve their approach, transform their customer relationships, and connect patients with the best possible treatments.
We're passionate about working with clients to transform healthcare by ensuring that every interaction leads to better, faster, and more positive health outcomes.
Solution Focused
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We offer clear, actionable solutions to the challenges faced by pharmaceutical brands, always prioritizing the end result: improved patient care and successful brand engagement. Our strategies are designed to ensure your brand is positioned at the right moment, with the right message.
Collaborative
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We work closely with our clients to understand their unique needs and challenges, collaborating to create strategies that prioritize both patient well-being and client success. Our partnership is built on shared goals and mutual respect.
Outcomes Driven
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Our focus is on outcomes that matter. We support our clients in crafting campaigns that lead to faster treatment decisions, improved patient engagement, and ultimately, better health outcomes for all.
Investors
NASDAQ | OPRX
Our Mission
To combine human ingenuity, artificial intelligence, and technology to help life-science marketers evolve their approach, transform their customer relationships, and connect patients with the best possible treatments.
Partners
The Company We Keep
We're Always Looking For Innovative Partners to Achieve our Mission
From content publishers to cutting edge technology to point-of-care networks, OptimizeRx sees partnerships as our key competitive advantage. Join us in our quest to make healthcare more efficient to drive better outcomes.
Careers
Come Make a Difference
Join and build the future of the healthcare industry – and your career – at the same time.
At OptimizeRx, it is our people that set us apart. We are committed to attracting, nurturing, and retaining a passionate, diverse, and talented team of experts who enjoy what they do.
