We’re a Healthcare Technology Company

Technological advances in healthcare information delivery are creating incredible opportunities for life science brands. At OptimizeRx, we’re harnessing the power of artificial intelligence (AI) to help brands transform their customer relationships and connect patients with the best possible treatments.

Advancing a Patient-first, AI-driven, Omnichannel Solution

OptimizeRx was founded in 2006 in Rochester, Michigan as a healthcare technology company delivering coupons and co-pays directly to the physician and pharmacist though EHR and ePrescribing platforms. We quickly became known for our proprietary point-of-care messaging capabilities and ability to seamlessly message HCPs directly within their clinical workflows. 

Since then, our experienced, agile team of physicians, data scientists, engineers, and life science marketing experts have enhanced our legacy EHR solution by embedding a robust AI engine and expanded digital touchpoints at the point-of-care and beyond.

We call our technology the Dynamic Audience Activation Platform (DAAP) for the unique way it prioritizes finding audiences and recognizes the dynamic nature of HCP and patient behavior within the execution of strategic life sciences marketing plans.

As the industry’s most robust AI solution, DAAP can solve the most pressing use cases impeding manufacturer brand growth – patient identification, adherence and more – through tailored engagement modules and patient-first data.

As we’ve grown, we’ve earned the trust of some of the biggest names in pharma and medtech as well as leading advertising and marketing agencies and investors. And most importantly, we’ve helped thousands of patients start – and stay on – the best treatments available for higher quality of life and better outcomes.

Our Goal: Improving the Healthcare Ecosystem

At OptimizeRx, we believe the ultimate goal is a responsible, accessible healthcare engagement ecosystem that increases transparency and access to the best information and treatments.


Unparalleled Reach and Results

2 million

HCPs through social and care-adjacent digital settings 


Health system and hospital intranets/sites 


Average program ROI 


Increase in brand share of voice with a patient-first approach 

Pioneering technology to improve the healthcare experience


OptimizeRx began delivering coupon/copay programs in the EHR 


We became a corporation


Our initial public offering


Introduced brand messaging in EHR


Introduced therapeutic support messaging in the EHR
Uplisted to NASDAQ
Acquired CareSpeak Communications to expand support beyond the care setting


Acquired RMDY to introduce omni-channel engagement support
Introduced integrated OptimizeRx digital health & communications platform


Launched the Digital Field Connection module enabling interactive communication on the platform
Integrated RWD to the platform to enable AI driven support delivery


Automated specialty fulfillment workflows

Our Team

All of us here at OptimizeRx care deeply about improving healthcare delivery and making it easier for treatment brands to leverage the power of AI. Get to know some of the people leading our success.

OptimizeRx team in NASDAQ ringing the bell