The Power of an Omnichannel Network: Insights from HLTH
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Patient Experience & Engagement
Insights from HLTH: Promoting Medication Affordability with AI and RWD
During my recent session at HLTH, I had the great opportunity to share a case study on how AI and real world data (RWD) increased medication affordability for patients by...
Antimicrobial Resistance: The Musical
For the third annual Innovate4Outcomes® design-thinking event, our team chose to take on the global health concern of Antimicrobial Resistance, or AMR.
Aligning Your Digital Marketing Strategy with the Patient Journey
As medtech and medical device companies continue to advance their digital strategies, understanding and aligning with the digital patient journey have become more important...
Secrets of the Data Ninjas: Takeaways from Digital Pharma East
Real-World Data (RWD) has become an essential element of pharmaceutical marketing, but as an industry we are far from utilizing its full potential. During my recent session...
Preparing for Healthcare’s Post-COVID Biggest Challenges: Join Us for Innovate4Outcomes®
Innovate4Outcomes® is a design-thinking, half-day event that brings together those interested in cross-industry collaboration to brainstorm potential pathways to reduce the...
Hub and Specialty Pharmacy Models West Takeaways: Overcoming Prior Authorization Hurdles with Technology
Overcoming Disadvantaged Access Positions with Digital Tools at the Point-of-Care
In almost every therapy area, utilization management, prior authorizations, and step therapy...
Increased Osteoarthritis Brand Awareness and Prescribing Through Copay Promotion
There are more than 100 different types of arthritis, but osteoarthritis (OA) is the most common—impacting 32.5 Million US adults and creating an overall economic burden of...
Improving Access to Mental Healthcare with OptimizeRx Financial Messaging
The 2022 State of Mental Health in America report highlights that 24.7% of adults with a mental illness in 2019 reported an unmet need for treatment—this number has seen a...
Implementing a Practical Approach to AI and Real World Data that Improves Care Journeys
Offering a Practical Approach to AI and Real World Data
Despite incredible advances in the availability of real-world data (RWD) and AI applications, many tech-savvy brand...
Patient Journey Planning: Learn How to Make a Great First Impression for Your Brand
Exploring the Current State of Patient Journey Planning
In the quest to improve patient outcomes, life sciences companies are increasing their focus on optimizing the patient...
AI and RWD in HCP Engagement – Here’s the Secret to Effective Execution
AI and RWD Are Hot Topics in Life Science Marketing – But Execution Lags Behind Ideation
If you’re a life science marketer, chances are you’ve been hearing about the...