MedTech

Powering Smarter Medtech Marketing Across the Patient Journey

Some medical device and diagnostic brands focus on medical journals and conferences to reach physicians, while others are dipping their toes into social media, digital display, and other DTC channels as the cost of deploying seasoned sales reps continues to rise. But most medtech marketing strategies aren’t personalized for messaging relevance and timing – so brand information may not be top-of-mind when it matters most.

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Just some of ways we support the unique needs of medtech.

Brand Awareness & Credibility

Establish your brand as a trusted leader in the industry. Drive differentiation from competitors in crowded markets while building trust with both healthcare professionals and patients.

Higher Patient & Provider Engagement

Locate and engage clinically-specific patients and their HCPs with precision at critical times throughout the care journey.

Driving Cost Efficiency

Maximize programmatic budget reach and script impact through smarter channel execution, reducing impression waste.

Point of Care Placements

Engaging HCPs directly in the EHR when they are meeting with known brand-eligible patients.

AI & Dynamic Targeting

Medtech marketing impact comes from anticipating future treatment needs, then delivering targeted, relevant, and timely brand information to engage patients and physicians.

Integrated RWD & Consumer Data

Our audiences & targeting programs draw on 305 million de-identified patient records linked to consumer preferences from 260 million adults - all in a HIPAA & privacy-safe environment.

Our Solutions

Discover Medtech Marketing Evolved.

Flexible solutions designed for maximum impact.

HCP Marketing

DTC Marketing

Omnichannel

Audiences

For your reading pleasure.

Case Study

Converting Patients to a New Medical Device by Raising Awareness within the EHR Workflow

White Paper

Conversations that Convert: Explore the results of OptimizeRx 2024 physician survey on pharma marketing perception and impact – including the untapped opportunity of HCP and DTC marketing alignment.

Check out the latest on our resources page

Experience Life Sciences Marketing Evolved

Let us help you take the complexity out of healthcare marketing.

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