Medtech that transforms patient outcomes and quality of life is evolving at a tremendous pace. But these manufacturers face a unique challenge. After a long, complex development and approval period, they must then reach, educate, and explain the value of their new devices to HCPs who have never been more pressed for time. Thanks to advances in point-of-care marketing and the ability to reach HCPs directly in the EHR, medtech companies have a proven, easy-to-use channel to raise awareness of their technology. Not just generic ads and messaging – but using patient treatment and medication history to target and deliver relevant information on device benefits directly within qualified patient charts.
Even with limited budgets, medtech companies can drive impressive brand awareness, market share, and HCP engagement by leveraging point-of-care moments and targeted EHR messaging. The Dynamic Audience Activation Platform (DAAP) by OptimizeRx is a medtech marketing solution with a robust AI engine, precise message delivery, and extensive omnichannel network that identifies eligible patients, predicts when they’re being treated, and engages HCPs in EHR workflows and across digital channels. With OptimizeRx, medtech marketing is an easier, direct, more efficient use of marketing dollars, delivering significant device lift and ROI.
