It’s not easy to find brand-eligible patients and drive HCP engagement while managing your marketing costs. The public perception of pharma companies having unlimited budgets simply isn’t true – every dollar must return value. That's why savvy brand and HCP marketing managers are embracing point-of-care digital marketing, artificial intelligence (AI) and physician data to boost marketing performance and budget management.

Executing your brand marketing through OptimizeRx’s highly innovative Dynamic Audience Activation Platform (DAAP) takes your targeting accuracy to the next level, so you can deploy marketing resources more efficiently. It’s the only solution that allows you to draw on new, de-identified patient data streams to find eligible patients, predict their key care windows, and target their treating physicians. AI-driven patient-centric relevancy, combined with DAAP’s point-of-care messaging, tells your brand exactly when and where they need to be. It takes the guesswork out of omnichannel execution to transform your marketing accuracy and ROI.