Blog

June 27, 2024

Precision in Pharma Marketing: How AI & ML Helps Overcome Data Latency & Drive Physician Engagement

Mike Rousselle

Emerging technologies such as artificial intelligence (AI) and machine learning (ML) are undeniably transforming various industries, and the pharmaceutical sector is no exception. These advancements present unprecedented opportunities to...

April 25, 2024

Navigating Patient-First Engagement in an Escalating Privacy-Conscious Era

OptimizeRx

The healthcare industry thrives on innovation, and that includes the way it reaches patients. Traditionally, pharmaceutical marketers targeted patients via their treating HCPs and used expensive mass media to promote brands to consumers;...

February 22, 2024

The Second Pillar of Next-Best Action: Aligning to the Patient Journey

OptimizeRx

In the first installment of our series on the Four Pillars of Next-Best-Action Success, we explored Pillar 1: Omnichannel Integration, and the importance of reaching physicians across the multitude of channels where they actively seek...

February 6, 2024

Are You Seeing These Red Flags in Your Pharma Marketing?

OptimizeRx

In the excitement that follows every new trend in pharmaceutical marketing, it’s easy to lose sight of the bedrock principles that drive impact and ROI. Here are four red flags that could indicate your pharma marking may not deliver the...

January 30, 2024

Four Pillars for Better Pharma Advertising: Omnichannel Integration

OptimizeRx

Next-best-action (NBA) marketing is the future of pharma advertising – capitalizing on today’s ample data resources and technology advancements to deliver more targeted, relevant, and impactful brand information to physician and patient...

January 18, 2024

OptimizeRx Predictions: 2024 Pharma Marketing Trends

OptimizeRx

The past few years have been a whirlwind for pharma marketing. AI, real-world data, and omnichannel strategies have exploded, transforming how we reach doctors and patients. But what's next? What tools will come into maturity and drive the...

August 9, 2023

Insights from MedDev: Omnichannel Marketing Solutions for Medtech Brands

Steve Silvestro

May 4, 2023

Next-Best Action: Elevating the Future of Omnichannel HCP Marketing

Maria Cipicchio

Terms like omnichannel, artificial intelligence (AI), data-driven, and real time are defining the conversation around HCP marketing – and for good reason. Today’s savviest life science marketers understand that the key to successfully...

April 27, 2023

Physicians Speak: Make Pharma Digital Marketing Clinically Relevant

OptimizeRx

Pharma and MedTech companies continue to spend billions marketing drugs and devices to physicians. In fact, according to Forbes, pharma spent nearly $4 billion on advertising in 2021. That’s minor compared to the R&D spend, but still a...

January 19, 2023

OptimizeRx’s EHR Network: Insights from DxWeb’s Dr. Jeffrey Stahl

Louis Trivento

Life science manufacturers’ interest in EHR-based solutions for HCP engagement is growing, but the recent and rapid growth in the market means that navigating various companies’ claims about their EHR network access and reach can be...

January 4, 2023

Using the EHR Workflow to Raise Awareness of New Medical Device Brand

OptimizeRx

Using the EHR Workflow to Raise Awareness of New Medical Device Brand According to the CDC, over 37 million people in the US suffer from diabetes, and recent research from the Johns Hopkins Bloomberg School of Public Health suggests that...

December 12, 2022

HCP Engagement and the Sales Rep: Enabling Face-to-Face Connections

OptimizeRx

HCP Engagement in the Digital Marketing Era Sales representatives have long been a vital ingredient in life science companies' HCP engagement strategies – educating physicians about product/device benefits, clinical results,...