Overcoming Challenges Related to Multiple Sclerosis Treatment: Building Awareness
Blogs About
Point-of-Care Engagement
Supercharging Your Pharma Marketing Strategy with RWD: Takeaways from Xpectives Health Summit
With COVID-19 still impacting provider facetime for brand field teams, life sciences organizations need new ways to deliver information that supports HCP awareness. That’s...
Omnichannel Strategy Insights from Digital Pharma East 2021
Omnichannel marketing continues to be a hot topic among pharma brand teams, but too often I see our clients struggling to convert their tactics and strategies into a true...
The 6th “R” in Medication Administration
Like any prescribing HCP, I, as a nurse practitioner, recognized that making medication decisions was one of the biggest choices I had to make for patients. My choice had...
Innovating Digital Strategies to Engage Patients for Improved Outcomes
Bringing our clients innovative digital solutions is the core of our purpose as a sales team at OptimizeRx. When we had the opportunity to participate in the first annual ...
What We’re Hearing and Seeing From the Front Lines in the EHR
What’s really happening in the EHR during the coronavirus pandemic?
What a difference a month makes.
Address Rx Affordability and SDoH through Provider-Pharma Partnerships
The healthcare industry has long recognized the role of social determinants of health (SDoH) as a vital piece of the healthcare puzzle. Defined as the conditions in which...
Overcoming Insulin's High Price Tag To Tame The Diabetes Beast
Diabetes continues to plague the healthcare industry, maintaining its status as one of the top public health issues in terms of clinical outcomes and cost. As providers...
Pharma LOE: What is Your Plan After Loss of Brand Exclusivity?
Medication switching by pharmacies can be one of the biggest challenges faced by LOE (loss of exclusivity) brands with the entrance of new generics in the marketplace.
