Create a “Surround Sound” Brand Experience with Better HCP Targeting
Blogs About
Point-of-Care Engagement
OptimizeRx’s EHR Network: Insights from DxWeb’s Dr. Jeffrey Stahl
Life science manufacturers’ interest in EHR-based solutions for HCP engagement is growing, but the recent and rapid growth in the market means that navigating various...
Using the EHR Workflow to Raise Awareness of New Medical Device Brand
Using the EHR Workflow to Raise Awareness of New Medical Device Brand
According to the CDC, over 37 million people in the US suffer from diabetes, and recent research from...
HCP Engagement and the Sales Rep: Enabling Face-to-Face Connections
HCP engagement in the digital marketing era
Sales representatives have long been a vital ingredient in life science companies' HCP engagement strategies – educating...
The Power of an Omnichannel Network: Insights from HLTH
During my recent session at HLTH, I was given the opportunity to speak on the importance of a strong omnichannel strategy and how it can improve HCP engagement.
Insights from HLTH: Promoting Medication Affordability with AI and RWD
During my recent session at HLTH, I had the great opportunity to share a case study on how AI and real world data (RWD) increased medication affordability for patients by...
HCP Engagement in the EHR: Strategies for Medical Device Marketing
The Digital Point of Care: New Opportunities for Medical Device Marketing
It’s a scenario we’ve all been in: you have a doctor’s appointment about a new or worsening symptom....
Expanding Account-Based Marketing with Omnichannel HCP Engagement
Account-Based Marketing in Healthcare
Account-based marketing (ABM) continues to be an attractive solution for Life Science brands looking to gain traction and share-of-voice...
Secrets of the Data Ninjas: Takeaways from Digital Pharma East
Real-World Data (RWD) has become an essential element of pharmaceutical marketing, but as an industry we are far from utilizing its full potential. During my recent session...
Insights from the “Data Ninjas” – Advancing Omnichannel with Real-World Data
Unlocking the Full Potential of Real-World Data
Real-World Data (RWD) has become an integral, inseparable element of omnichannel marketing (OCM), which is an increasingly...
Hub and Specialty Pharmacy Models West Takeaways: Overcoming Prior Authorization Hurdles with Technology
Overcoming Disadvantaged Access Positions with Digital Tools at the Point-of-Care
In almost every therapy area, utilization management, prior authorizations, and step therapy...
Increased Osteoarthritis Brand Awareness and Prescribing Through Copay Promotion
There are more than 100 different types of arthritis, but osteoarthritis (OA) is the most common—impacting 32.5 Million US adults and creating an overall economic burden of...