Blogs About
Point-of-Care Engagement
Are You Seeing These Red Flags in Your Pharma Marketing?
In the excitement that follows every new trend in pharmaceutical marketing, it’s easy to lose sight of the bedrock principles that drive impact and ROI. Here are four red...
Four Pillars for Better Pharma Advertising: Omnichannel Integration
Next-best-action (NBA) marketing is the future of pharma advertising – capitalizing on today’s ample data resources and technology advancements to deliver more targeted,...
OptimizeRx Predictions: 2024 Pharma Marketing Trends
The past few years have been a whirlwind for pharma marketing. AI, real-world data, and omnichannel strategies have exploded, transforming how we reach doctors and patients....
Did You Miss These Top 2023 Resources for Stronger HCP Engagement?
Over the course of 2023, life science marketers and their agency partners created unprecedented opportunities to enhance interactions with healthcare professionals. With the...
Next-Best Action: A Patient-First Approach to HCP Targeting
The Power of Message Infusion in a Next-Best-Action Approach
Pharmaceutical marketing is rapidly changing, demanding adaptability and innovation. Traditional marketing methods are no longer enough to effectively reach healthcare...
Pharma Advertising Redefined: Harnessing the Power of Next-Best-Action
Patient-Centric Pharma Marketing Powered by AI
In today's dynamic healthcare landscape, healthcare providers (HCPs) are constantly bombarded with information, making it...
Enhancing Pharma Marketing ROI with DAAP's Patient Discovery Module
In today’s complex healthcare landscape, keeping up with the latest therapies and treatments can be an overwhelming task for many healthcare professionals (HCPs) particularly...
Dynamic Audience Activation Puts the “Best” in Next-Best Action
Despite life sciences manufacturers’ considerable planning and investment in HCP engagement programs, too often their message falls short of reaching their target audience....
How Technology Improves the Oncology HCP Experience and Engagement
I recently had the chance to participate in a panel session at the Pharma CX Oncology Summit. Our topic was the oncologist customer experience – specifically how technology...