A Digital Point-of-Care Primer for Life Science Marketers
Blogs About
Point-of-Care Engagement
Connect With Providers When Their Patients Need to Change Therapies
Every day, patients need to switch to new therapies because of disease progression, side effects, affordability or other factors—and if your brand is a second- or third-, or...
The RWD Win/Win: A Strategy that Delivers for Pharma, Patients, HCPs and More
Over the past decade, pharma has made significant investments in real-world data (RWD) and in analytics/insights generated from that data -- real-world evidence (RWE). At ...
Mapping the Care Journey for Misdiagnosed Patients With Precision Engagement
It’s a problem with enormous impact for patients that has been nearly impossible to solve: Brand-eligible patients are out there, but they’ve been misdiagnosed or, even...
Patient Journey Planning: Learn How to Make a Great First Impression for Your Brand
Exploring the Current State of Patient Journey Planning
In the quest to improve patient outcomes, life sciences companies are increasing their focus on optimizing the patient...
AI and RWD in HCP Engagement – Here’s the Secret to Effective Execution
AI and RWD Are Hot Topics in Pharma Marketing – But Execution Lags Behind Ideation
If you’re a pharma marketer, chances are you’ve been hearing about the difference...
Be there when your ideal patient and provider meet
Unlocking the Full Potential of Point-of-Care with Advanced Analytics
At the recent Re:Imagine Pharma Marketing virtual conference, I was excited to present on how brand...
Overcoming Challenges Related to Multiple Sclerosis Treatment: The Complete Picture
Overcoming Challenges Related to Multiple Sclerosis Treatment: Patient Adherence
Part Three of Our Multiple Sclerosis Series
In our first two blog posts on challenges related to multiple sclerosis (MS) treatment, we addressed the need to build awareness...
Overcoming Challenges Related to Multiple Sclerosis Treatment: Initiating Treatment
Part Two of Our Multiple Sclerosis Series
In our initial blog post on challenges related to multiple sclerosis (MS) treatment, we discussed the first barrier, which is...
Overcoming Challenges Related to Multiple Sclerosis Treatment: Building Awareness
Introducing a New Series on Multiple Sclerosis
When it comes to multiple sclerosis (MS), there are multiple challenges that can deter patients from receiving the care they...
Supercharging Your Pharma Marketing Strategy with RWD: Takeaways from Xpectives Health Summit
With COVID-19 still impacting provider facetime for brand field teams, life sciences organizations need new ways to deliver information that supports HCP awareness. That’s...
