How Technology Improves the Oncology HCP Experience and Engagement
Blogs About
Event Retrospectives
PLD Is Not Enough: Next-Best-Action HCP Engagement Needs the Patient
Insights from MedDev: Omnichannel Marketing Solutions for Medtech Brands
EHR Workflow Insights from Our Patient Access and Adherence Webinar
EHR-Based Targeting Strategies for Medical Device Marketing
Insights from MM+M’s TrendTalks: Omnichannel Success with RWD and AI
MM+M Transform Insights: Patient Privacy and Real-World Data Models
How can life sciences brands leverage real-world data and AI-driven tools while safeguarding patient privacy?
The growing use of real-world data and AI-driven tools has...
Omnichannel HCP Engagement: Beyond the Buzz
This year, Pharma USA was all about omnichannel engagement, “next best action,” and grappling with how to view engagement data alongside more traditional health data to...
Our Culture of Giving: OptimizeRx Supports the American Foundation for Suicide Prevention
Continuing our tradition of supporting pressing causes that impact health, OptimizeRx joined with the American Foundation for Suicide Prevention (AFSP) to raise funds at the...
Doctors and Social Media: Unlocking New HCP Engagement Approaches
HCPs marketers continue to embrace digital channels as they pursue “omnichannel” strategies, but social media is often a misunderstood – or overlooked – channel to engage and...
Innovate4Outcomes 2022: A Variety of Approaches to Combatting Antimicrobial Resistance (AMR)
The third annual Innovate4Outcomes® took place on December 1, 2022, with no shortage of creativity – and friendly competition – at the virtual design-thinking event.
The Power of an Omnichannel Network: Insights from HLTH
During my recent session at HLTH, I was given the opportunity to speak on the importance of a strong omnichannel strategy and how it can improve HCP engagement.