Data-driven patient audience activation for smarter campaign execution.

Increase the impact and efficiency of brand marketing through better alignment and integration of your HCP and consumer strategies. With our recent acquisition of Medicx Health, OptimizeRx adds new direct-to-consumer capabilities with even deeper data-driven rigor and precision.

Medicx Health Solutions use Micro-Neighborhood® targeting – a privacy-safe, de-identified approach – to find and reach your brand-qualified patients on a diverse set of media channels – including digital display, connected TV, out-of-home, direct mail, social media and more. As a result, your brand information can personalize at scale for the unique patient journeys within a diverse set of patients, regardless of where they live or their preferred media. This patient-driven approach to pharma marketing works alongside DAAP’s patient-centric HCP engagement programs, so your brand is reaching both eligible patients and their care teams at the same key moments.

Features of Medicx Health Solutions

Audience Profiling and Segmentation Award-winning, patented identity resolution technology combines the fidelity of first-party data with the privacy of hashed, third-party identifiers, creating digital identities for brand-eligible individuals that maintain patient privacy while maximizing marketing precision.
Micro-Neighborhood® Targeting Validated, audience delivery that leverages hyper-local areas for targeting based on real-world medical and prescription claims data analysis.
Omnichannel Delivery Your brand reaches patients on both traditional and emerging channels, including CTV / OTT, addressable TV, out-of-home, digital display, email / direct mail, and social media, according to their preferences.
Cookie-less Measurement & Optimization Proprietary targeting and delivery platforms provide regular channel performance and attribution reporting for ongoing program optimization, without relying on cookies.

Best Brand Fit for Medicx Health Solutions

Competitive indications

Highlight key clinical advantages and differentiators to drive patient acquisition and market share in highly competitive categories. 

Launch brands

Build awareness for new brands or expanded labels by amplifying benefits and differentiators with targeted messaging to brand-eligible patients.

Hard-to-find patients

Avoid wasted spending by focusing consumer marketing efforts on validated, known patients when and where they are seeking health information.

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DAAP from OptimizeRx