The RWD Win/Win: A Strategy that Delivers for Pharma, Patients, HCPs and More
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Patient Access
Pharma USA Takeaways: Implementing a Practical Approach to AI and Real-World Data that Improves Care Journeys
Offering a Practical Approach to AI and Real-World Data
Despite incredible advances in the availability of real-world data (RWD) and AI applications, many tech-savvy brand...
Be there when your ideal patient and provider meet
Unlocking the Full Potential of Point-of-Care with Advanced Analytics
At the recent Re:Imagine Pharma Marketing virtual conference, I was excited to present on how brand...
Overcoming Challenges Related to Multiple Sclerosis Treatment: The Complete Picture
Overcoming Challenges Related to Multiple Sclerosis Treatment: Patient Adherence
Part Three of Our Multiple Sclerosis Series
In our first two blog posts on challenges related to multiple sclerosis (MS) treatment, we addressed the need to build awareness...
Overcoming Challenges Related to Multiple Sclerosis Treatment: Initiating Treatment
Part Two of Our Multiple Sclerosis Series
In our initial blog post on challenges related to multiple sclerosis (MS) treatment, we discussed the first barrier, which is...
Omnichannel Strategy Insights from Digital Pharma East 2021
Omnichannel marketing continues to be a hot topic among pharma brand teams, but too often I see our clients struggling to convert their tactics and strategies into a true...
Access and Affordability Trends in Rare and Orphan Disease
An astounding 7,000 rare and orphan diseases affect more than 30 million people in the United States alone1. Rare diseases are classified as any disease that affects less...
The Power of Mass Communication: Delivering COVID-19 Updates with OptimizeRx Technology
As the coronavirus (COVID-19) spread across the nation, greatly impacting people’s health and lives, trustworthy and relevant health information from a reliable source became...
Advancing Oncology Treatment and Health Equity – An ASCO Recap
The annual meeting of the American Society of Clinical Oncology (ASCO) was held last month and I am excited to share with you my thoughts on the highlights from this year’s...
Decoding Digital Health: Leverage Digital Health to Drive Improved Patient Outcomes and Commercial Success
I recently had the honor of speaking at Momentum Events Decoding Digital Health for Life Sciences, on the value and benefits of SMS text-based patient engagement programs. I...
OptimizeRx Specialty Solutions: Technology that Optimizes Your Access Support Ecosystem
As a scientist, I know first-hand how much time and energy go into the drug discovery and development process from day one. In fact, one of the highlights of my research...
