Omnichannel Strategy Insights from Digital Pharma East 2021
Blogs About
Patient Access
Access and Affordability Trends in Rare and Orphan Disease
An astounding 7,000 rare and orphan diseases affect more than 30 million people in the United States alone1. Rare diseases are classified as any disease that affects less...
The Power of Mass Communication: Delivering COVID-19 Updates with OptimizeRx Technology
As the coronavirus (COVID-19) spread across the nation, greatly impacting people’s health and lives, trustworthy and relevant health information from a reliable source...
Advancing Oncology Treatment and Health Equity – An ASCO Recap
The annual meeting of the American Society of Clinical Oncology (ASCO) was held last month and I am excited to share with you my thoughts on the highlights from this...
Decoding Digital Health: Leverage Digital Health to Drive Improved Patient Outcomes and Commercial Success
I recently had the honor of speaking at Momentum Events Decoding Digital Health for Life Sciences, on the value and benefits of SMS text-based patient engagement programs....
OptimizeRx Specialty Solutions: Technology that Optimizes Your Access Support Ecosystem
As a scientist, I know first-hand how much time and energy go into the drug discovery and development process from day one. In fact, one of the highlights of my research...
Health Literacy: Why it Matters and How to do it Right
In the United States, 45 Million Americans cannot read past a 5th grade reading level, 50% of adults cannot read past an 8th grade reading level, and ¾ of Americans on...
Coronavirus Alerts Delivered Directly to SMS-Enabled Phones
There's not a time in recent history when the entire world of healthcare faced such a large-scale challenge. Healthcare providers are scrambling to contain the coronavirus...
Healthcare Hackathons - How Nurse Experiences Improve Health Outcomes
On the weekend of November 15th – 17th, 2019 hundreds of nurses convened in New Brunswick, New Jersey to participate in the SONSIEL Nurse Hackathon, sponsored by Johnson &...
(Your) Brand Strategy Designed Around the Digital Patient Journey
Understanding the patient journey is critical for life science manufacturers to effectively develop and commercialize products and services that help patients live a...
Pharma LOE: What is Your Plan After Loss of Brand Exclusivity?
Medication switching by pharmacies can be one of the biggest challenges faced by LOE (loss of exclusivity) brands with the entrance of new generics in the marketplace.
Connect With Patients Through an Outbound Patient Communications System
When it comes to making outbound calls to patients in the healthcare space, just getting people to answer the phone can be a big challenge. Once you do reach them though,...
