Blogs About

I recently had the honor of speaking at Momentum Events Decoding Digital Health for Life Sciences, on the value and benefits of SMS text-based patient engagement programs....

As a scientist, I know first-hand how much time and energy go into the drug discovery and development process from day one. In fact, one of the highlights of my research...

In the United States, 45 Million Americans cannot read past a 5th grade reading level, 50% of adults cannot read past an 8th grade reading level, and ¾ of Americans on...

There's not a time in recent history when the entire world of healthcare faced such a large-scale challenge. Healthcare providers are scrambling to contain the coronavirus...

On the weekend of November 15^th – 17^th, 2019 hundreds of nurses convened in New Brunswick, New Jersey to participate in the SONSIEL Nurse Hackathon, sponsored by Johnson &...

Understanding the patient journey is critical for life science manufacturers to effectively develop and commercialize products and services that help patients live a...

Medication switching by pharmacies can be one of the biggest challenges faced by LOE (loss of exclusivity) brands with the entrance of new generics in the marketplace.  

When it comes to making outbound calls to patients in the healthcare space, just getting people to answer the phone can be a big challenge. Once you do reach them though,...

Pharma invests heavily in "patient engagement" programs. However, some of the biggest challenges are (a) identifying patients that are on a specific drug therapy, and (b)...