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Digital Innovations & HIT Interoperability

37 results found

Unleashing the Power of Machine Learning for Personalized Engagement

AI Isn’t Enough: Human Intelligence Is Still Key in Pharma Marketing

Navigating Patient-First Engagement in an Escalating Privacy-Conscious Era

Are You Seeing These Red Flags in Your Pharma Marketing?

OptimizeRx Predictions: 2024 Pharma Marketing Trends

OptimizeRx + Medicx: Looking Ahead to Better Pharmaceutical Marketing

Omnichannel, AI and Next-Best Action: The Future of HCP Engagement

Place Your Brand at the Nexus of Care with EHR-Based Digital Strategies

Next-Best Action: Elevating the Future of Omnichannel HCP Marketing

Watch Unpacking the Growth in EHR-Based Solutions for Life Sciences

OptimizeRx’s EHR Network: Insights from DxWeb’s Dr. Jeffrey Stahl

HCP Engagement and the Sales Rep: Enabling Face-to-Face Connections

Insights from the “Data Ninjas” – Advancing Omnichannel with Real-World Data

Secrets of a Data Ninja: How Artificial Intelligence and Real-World Data Elevate HCP Engagement

What’s Your Market Access Digital Maturity?

Strengthening HCP Engagement with Omnichannel Strategies

Making the Case for a Digital Revolution in Market Access

Predict Patient Adherence Threats to Help HCPs Keep Patients on Course

Inefficient Access Pathways Cost More Than Just HCP Time and Effort

A Digital Point-of-Care Primer for Life Science Marketers

Discover Patients (and Their Providers) When They Are Poised to Change Therapies

The RWD Win/Win: A Strategy that Delivers for Pharma, Patients, HCPs and More

Reducing Misdiagnosis with AI-Driven Patient Journey Mapping

Implementing a Practical Approach to AI and Real World Data that Improves Care Journeys

HCP Targeting: Be there when your ideal patient and provider meet

Overcoming Challenges Related to Multiple Sclerosis Treatment: The Complete Picture

Overcoming Challenges Related to Multiple Sclerosis Treatment: Patient Adherence

Overcoming Challenges Related to Multiple Sclerosis Treatment: Initiating Treatment

Overcoming Challenges Related to Multiple Sclerosis Treatment: Building Awareness

Omnichannel Strategy Insights from Digital Pharma East 2021

The NPI Data Craze: Value vs. Hype

Advancing Oncology Treatment and Health Equity – An ASCO Recap

The 6th “R” in Medication Administration

The Status and Future of the Shift to Non-Personal Promotion in Pharma Marketing

Learning Together: The Rapid Adoption of Telehealth During COVID-19. Will it Stick?

Learning Together: Frontline HCP Communication During COVID-19

OptimizeRx Specialty Solutions: Technology that Optimizes Your Access Support Ecosystem

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OptimizeRx provides best-in-class health technology that enables care-focused engagement between life sciences organizations, healthcare providers, and patients. Connecting over 2MM U.S. healthcare providers and millions of their patients through an intelligent technology platform embedded within a proprietary omnichannel network, OptimizeRx helps manufacturers engage and support their customers.

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