Blog

April 27, 2023

Physicians Speak: Make Pharma Digital Marketing Clinically Relevant

OptimizeRx

Pharma and MedTech companies continue to spend billions marketing drugs and devices to physicians. In fact, according to Forbes, pharma spent nearly $4 billion on advertising in 2021. That’s minor compared to the R&D spend, but still a...

April 25, 2023

OptimizeRx Issues Second ESG Report

OptimizeRx

OptimizeRx has released its second Environment, Social and Governance (ESG) report. The report details the Company’s efforts to align with, and show progress against, the 21 core Stakeholder Capitalism metrics as outlined by the World...

April 19, 2023

Insulin Price Drops – Enough for Diabetes Patients to Manage Costs?

OptimizeRx

Diabetes continues to plague the healthcare industry, maintaining its status as one of the top public health issues in terms of clinical outcomes and cost. The American Diabetes Association estimates that the annual cost of managing...

March 28, 2023

Our Culture of Giving: OptimizeRx Supports the American Foundation for Suicide Prevention

OptimizeRx

Continuing our tradition of supporting pressing causes that impact health, OptimizeRx joined with the American Foundation for Suicide Prevention (AFSP) to raise funds at the New York City Half Marathon, which took place on March 19, 2023....

March 8, 2023

Embrace Equity and Gender Parity This International Women’s Day

OptimizeRx

How can we advance gender parity and celebrate the women forging innovation in healthcare?

February 23, 2023

Medical Device Marketing: A Different Approach to Delivering Value with the EHR

OptimizeRx

How can medical device brands stay top-of-mind and provide the most value for physicians and patients? As the healthcare landscape continues to evolve, successful digital tactics are playing an increasingly crucial role in medical device...

February 16, 2023

Revitalize Media Execution for HCP Audiences

OptimizeRx

When the audience you’re targeting is highly educated – and pressed for time – you need media execution capabilities that allow you to make the most of every impression and click.

January 31, 2023

Create a “Surround Sound” Brand Experience with Better HCP Targeting

OptimizeRx

Today’s life science manufacturers are crossing the threshold into the next era of digital and omnichannel innovations in healthcare provider (HCP) marketing. As channel options and data sources continue to multiple, the task ahead is not...

January 4, 2023

Using the EHR Workflow to Raise Awareness of New Medical Device Brand

OptimizeRx

Using the EHR Workflow to Raise Awareness of New Medical Device Brand According to the CDC, over 37 million people in the US suffer from diabetes, and recent research from the Johns Hopkins Bloomberg School of Public Health suggests that...

December 12, 2022

HCP Engagement and the Sales Rep: Enabling Face-to-Face Connections

OptimizeRx

HCP Engagement in the Digital Marketing Era Sales representatives have long been a vital ingredient in life science companies' HCP engagement strategies – educating physicians about product/device benefits, clinical results,...

November 18, 2022

HCP Engagement in the EHR: Strategies for Medical Device Marketing

OptimizeRx

The Digital Point of Care: New Opportunities for Medical Device Marketing It’s a scenario we’ve all been in: you have a doctor’s appointment about a new or worsening symptom. Often, the first thing you’ll do is fill out a patient intake...

November 10, 2022

Expanding Account-Based Marketing with Omnichannel HCP Engagement

OptimizeRx

Account-Based Marketing in Healthcare Account-based marketing (ABM) continues to be an attractive solution for Life Science brands looking to gain traction and share-of-voice within key hospital systems – and the HCPs making patient care...