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HCP Marketing
Reach and engage more HCPs with predictive omnichannel solutions.
Point of Care Marketing
Place brand information directly in HCPs’ clinical workflow for increased targeting accuracy and message relevance.
DTC Marketing
Reach brand-eligible patients, compliant with new and emerging state regulations.
Omnichannel Marketing
Achieve a surround-sound presence that drives brand conversion, reduces impression waste, and increases budget efficiency.
Audiences
Reach patient and provider audiences on their preferred channels when they are primed to act.
Dynamic Audience Activation Platform
Innovate your marketing with predictive intelligence and smarter program execution.
Micro-Neighborhood® Targeting
Patented, privacy-safe, HIPAA compliant real-time targeting solution.
Audience Segmentation & Media Planning
Brand-specific, comprehensive audience and media channel insights for more confident campaign planning, increased engagement, and better patient outcomes.
Financial Messaging
Drive script volume while promoting affordability at the point of care.
Activating Intelligence: Getting More from Your PLD Today—and Tomorrow

HCP engagement starts with the right data—and physician-level data (PLD) is the powerhouse behind smarter segmentation and campaign optimization. Whether you're just getting started or leveling up, our guide has you covered.

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Industry
Pharma
From self-service audiences to synchronized patient centric marketing that delivers HCP and DTC impact.
Agencies
Your partner for driving innovation and better performance for life science clients.
MedTech
Point-of-care and programmatic brand marketing – in tune with your patient journey.
Publishers
Drive pharma ad revenue through privacy-safe, superior audience performance.
Activating Intelligence: Getting More from Your PLD Today—and Tomorrow
HCP engagement starts with the right data—and physician-level data (PLD) is the powerhouse behind smarter segmentation and campaign optimization. Whether you're just getting started or leveling up, our guide has you covered.
Download the Whitepaper
ByIndustry-DownloadWhitePaper-Jun-02-2025-07-40-45-7086-PM
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Company
About Us
We're on a mission to help life science marketers evolve their approach and connect patients with the best possible treatments.
Leadership
Pioneers in EHR advertising ushering in AI-based omnichannel transformation.
Careers
Build the future of the healthcare industry - and your career - at the same time. Explore our openings.
Partners
Empower HCPs to Make More Informed Health Decisions and Drive Engagement
Investors
Join us on our mission to help life-science marketers evolve their approach, transform their customer relationships, and connect patients with the best possible treatments.
Data & Compliance
Be confident your marketing is backed by our commitment to the ethical use of data and the privacy and safety of medical information.
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Want patients and providers talking about your brand? Talk to us first.
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Use this space to tell everyone about what you have to offer.

June 10, 2025
Uncovering the Undiagnosed: How OptimizeRx Boosted Diagnosis and Office Visits for a Rare Cardiology Condition
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June 4, 2025
Data Driven Decision-Making Drove 10:1 Return on TV Ad Spend
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Challenge
June 4, 2025
Dynamic Omnichannel Execution, Including EHR, Yields 33% Script Lift for Top Oncology Brand
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Challenge
June 4, 2025
Top 10 Global Pharmaceutical Brand Receives 203% Increase in Brand Website Visits From Targeted Hospitals
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Challenge
June 4, 2025
Predictive AI + RWE Prevent Medicare Gaps, Driving 6:1 ROI Through Timely Physician Engagement
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Challenge
June 4, 2025
Boosting Scripts by 54% per HCP with EHR-Driven Co-Pay and Voucher Awareness
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Challenge
June 4, 2025
OptimizeRx Drives 28% More Patient Starts for an Oncology Brand with AI-Powered HCP Targeting
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Challenge
October 28, 2024
Improving Audience Quality for CTV with Clinical Connected Datasets
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Challenge
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OptimizeRx provides best-in-class health technology that enables care-focused engagement between life sciences organizations, healthcare providers, and patients. Connecting over 2MM U.S. healthcare providers and millions of their patients through an intelligent technology platform embedded within a proprietary omnichannel network, OptimizeRx helps manufacturers engage and support their customers.
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Solutions & Technology
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  • Point of Care Marketing
  • DTC Marketing
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