Increasing Brand Touchpoints and Script Lift Impact with Integrated, Omni-Channel Execution
See how a combined EHR and social media brand presence through OptimizeRx's DAAP drove 33% script lift
CLIENT GOAL
An oncology brand wanted to increase the number of brand touchpoints by capitalizing on HCP social media presence. An oncology brand wanted to increase the number of brand touchpoints by capitalizing on HCP social media presence. An oncology brand wanted to increase the number of brand touchpoints by capitalizing on HCP social media presence.
THE CHALLENGE
- Multi-indication therapy that needed to keep suitability for numerous diseases top of mind.
- Oncologists highly present on social media, resulting in untapped opportunities for brand engagement.
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NPI-Matched Social Targeting
Point-Of-Care Engagement
Consistent brand presence in the EHR allowed for easy conversion of HCPs that received social media advertising.
Omni-Channel Execution
Aligned EHR+Social audiences for synchronized, complimentary brand messaging.