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Increasing Brand Touchpoints and Script Lift Impact with Integrated, Omni-Channel Execution

See how a combined EHR and social media brand presence through OptimizeRx's DAAP drove 33% script lift

CLIENT GOAL

An oncology brand wanted to increase the number of brand touchpoints by capitalizing on HCP social media presence.

  • 33% total script lift among HCPs receiving both EHR+Social messages
  • 44% more physicians reached due to social channel activation
  • 142% greater script impact from combined EHR+Social execution, compared to single-tactic execution
  • 1K+ incremental scripts

THE CHALLENGE

  • Multi-indication therapy that needed to keep suitability for numerous diseases top of mind.
  • Oncologists highly present on social media, resulting in untapped opportunities for brand engagement.

 

 

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HOW WE DID IT

DAAP's Message Infusion module allowed the brand to reach oncologists at multiple points within their workday through omnichannel execution in both the EHR and on social media networks, optimizing the number and frequency of touchpoints in order to boost brand engagement and script volumes.

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NPI-Matched Social Targeting

NPI-based methodology allowed for precision delivery to brand-identify HCPs.

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Point-Of-Care Engagement

Consistent brand presence in the EHR allowed for easy conversion of HCPs that received social media advertising.

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Omni-Channel Execution

Aligned EHR+Social audiences for synchronized, complimentary brand messaging.

Discover how DAAP's Message Infusion optimizes the reach and frequency of brand communications to drive stronger HCP engagement and script lift.

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