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DTC Marketing

Empower Brand-Eligible Patients with Timely Information that Enhances Care Conversations

An Engaged Omnichannel Experience – Grounded in the Patient Journey

Informed patients are empowered patients, but only when the information they find is medically sound – and relevant to their current condition. Misconceptions and knowledge gaps create unreasonable expectations, complicate discussions with their HCP, and lead to delayed therapy starts or poor adherence.

OptimizeRx DTC Marketing Solutions deliver clinically relevant, timely brand information that can help patients feel more confident when they enter their HCP’s office. Our Dynamic Audience Activation Platform (DAAP), with Micro-Neighborhood® Targeting (MNT) uses a hyper-local, privacy-safe approach that segments audiences based on current or anticipated brand eligibility and upcoming care visits, and prioritizes them according to signals within their zip-9 area code. Then, it reaches them on the right omnichannel mix of programmatic, social, and out-of-home media. 

As a result, your DTC marketing not only targets the right patients, but engages them when brand information is most applicable to their care journey – so they are better prepared for prescribing conversations with their HCP. 

73%

of HCPs say patient medication requests are only sometimes, occasionally or rarely appropriate

17%

of HCPs believe DTC marketing has significant benefit for patiets

16%

of HCPs spend significant visit time countering bad info

What Sets Our DTC Marketing Solutions Apart

Deterministic, Privacy-Safe Approach

Our patented technology associates de-identified prescription and medical claims data to consumer-level data, to reach the right patients while addressing current and emerging state regulations.
Clinically Precise, Predictive Patient Profiling

AI-guided predictive audiences integrate clinical, behavioral, social determinants of health, and consumer preference data to find brand eligibility signals – allowing for the robust patient identification and segmentation that leads to increased marketing relevance and engagement.
Hyper-Local, Dynamic Omnichannel Delivery

Unlike lookalike audiences, Micro-Neighborhood's deterministic, dynamic targeting selectively deploys media to prioritized zip-9 geographies based on the volume of brand eligibility signals, using a mix of programmatic and out-of-home channels that best align with those patients’ media consumption habits. 
Performance Measurement and Optimization

 A test vs. control statistical methodology provides direct, clear insight into marketing impact on brand conversion and retention, and allows for audience, channel, and content optimization throughout the deployment period. 
HCP Marketing Alignment

Patient audiences can be expanded to include treating HCPs, allowing brand teams to synchronize DTC and HCP marketing for greater impact, opportune timing, and increased ROI.

Discover the Impact of OptimizeRx HCP Marketing Solutions

Learn why it’s not just about finding your target patient audience, but reaching them at the optimal time and place in the patient journey.

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The Ultimate Guide to Omnichannel Audience Design for Healthcare Marketing

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Reaching Pharma Consumer with Hyperlocal Media Execution

Explore Our Technology and Solutions 

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