True Patient Centricity Requires Privacy and Data Compliance

Data and compliance are at the heartbeat of our business – not least because every patient deserves privacy with their medical data. And while the foundation of our patient-centric approach to HCP and DTC marketing is robust patient and consumer data, we’ve built a patented process to de-identify (and keep it de-identified) in a way that adheres to current and emerging privacy regulations. 


3rd Party HIPAA Certification

Conducted every 12 months to ensure data and associated processes cannot result in patient re-identification. 

Complies with new State Privacy laws including WA, CA, VA, UT, CT 


Data Safe & Compliant Environment

Separate staging and production environments. All steps are performed in a staging environment by a select few privacy and data security trained staff prior to being pushed to production. 


Privacy By Design Methodology

Examples include removing hyperlocal groups where population thresholds are not met, where sensitive diagnosis minimum thresholds are not met, or outside of the United States. 


Audience Attributes

OptimizeRx uses only anonymous de-identified data aggregated over 36 months to identify target hyperlocal groups. We do not use any individual or user-level information. 


Profiling/Targeting Campaign Analytics

Privacy certified open & closed panel data sets with up to 5 years of history

Minimum data aggregations applied

Sensitive conditions, places of service, procedures, & revenue codes redacted per annual privacy certification process 


Industry Approved

OptimizeRx has privacy processes reviewed and approved by legal teams in Top 20 pharmaceutical companies, as well as leading agencies.