As the data privacy landscape evolves, OptimizeRx is committed to the ethical use of data and the privacy and safety of medical information.
Our marketing technology and solutions are fully compliant with HIPAA, as well as with emerging state patient privacy regulations – including Washington state’s My Health My Data Act and similar emerging regulations from Colorado, Connecticut, Nevada, Oregon, Utah, and Virginia.
Conducted every 12 months to ensure data and associated processes cannot result in patient re-identification.
Complies with new State Privacy laws including WA, CA, VA, UT, CT
Separate staging and production environments. All steps are performed in a staging environment by a select few privacy and data security trained staff prior to being pushed to production.
Examples include removing hyperlocal groups where population thresholds are not met, where sensitive diagnosis minimum thresholds are not met, or outside of the United States.
OptimizeRx uses only anonymous de-identified data aggregated over 36 months to identify target hyperlocal groups. We do not use any individual or user-level information.
Privacy certified open & closed panel data sets with up to 5 years of history
Minimum data aggregations applied
Sensitive conditions, places of service, procedures, & revenue codes redacted per annual privacy certification process
OptimizeRx has privacy processes reviewed and approved by legal teams in Top 20 pharmaceutical companies, as well as leading agencies.
