Unlocking HCP and DTC Alignment Through Precision Patient Centricity

In a world of countless healthcare influences and medical “clickbait,” it’s no surprise that physicians are frustrated by the time spent countering patients’ inaccurate information or fielding endless requests for inappropriate medications. But what is surprising? The scale of the opportunity available to pharma marketers through better coordination of DTC marketing and HCP marketing.

Join OptimizeRx CCO Theresa Greco as she explores the results from our 2024 independent physician survey and how embracing patient centricity to synchronize brand marketing helps pharma close the alignment gap. The result? A greater, shared understanding between patients and HCPs – fostering stronger relationships, driving more efficient care, and leading to a notable increase in script lift. 


Meet the thought leaders

Avatar for Theresa Greco

Theresa Greco

Chief Commercial Officer, OptimizeRx