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May 2025 Artificial Intelligence
White Paper: Activating Intelligence

Get more from your physician-level data today and tomorrow to get a clear, actionable guide to incorporating PLD & transform HCP engagement with your brand.

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May 2024 OptimizeRx
White Paper: Conversations that Convert
Explore the results of OptimizeRx 2024 physician survey on pharma marketing perception and impact – including the untapped opportunity of HCP and DTC marketing alignment.
Unlocking Opportunity Through HCP+DTC Alignment in Omnichannel Oncology Marketing
September 2024 OptimizeRx
Unlocking Opportunity Through HCP+DTC Alignment in Omnichannel Oncology Marketing
At the 2024 Digital Pharma East Conference, we explored how life-changing pharmaceutical treatments can capitalize on today’s technological advances.

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12 November 2024 Case Studies

Data Driven Decision-Making Drove 10:1 Return on TV Ad Spend

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28 October 2024 Case Studies

Improving Audience Quality for CTV with Clinical Connected Datasets

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15 December 2023 Case Studies

Increasing Brand Touchpoints and Script Lift Impact with Integrated, Omni-Channel Execution

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8 December 2023 Case Studies

Driving Brand Demand with AI-Driven, Predictive Messaging

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13 January 2023 Case Studies

Increasing Brand Awareness and Engagement with Highly Targeted, Personalized Account-Based Marketing

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28 October 2022 Case Studies

Building Market Share Before Loss of Exclusivity with EHR-Based Physician Communications

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28 October 2022 Case Studies

Driving Script Lift by Engaging HCPs at Multiple Points in the EHR Workflow

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11 October 2022 Case Studies

Improving Oncology Outcomes by Using Artificial Intelligence to Help HCP's Identify More Brand-Eligible Patients

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26 August 2022 Case Studies

Applying AI and RWE to Prevent Discontinuation Due to Medicare Coverage Gaps

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24 June 2022 Case Studies

Increasing Medication Affordability to Drive Prescription Volume

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23 June 2022 Case Studies

Driving New Brand Prescription by Increasing Awareness of Financial Support

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23 May 2022 Case Studies

Driving Script Lift by Raising Awareness of Formulary Coverage Update Within the EHR

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3 May 2022 Case Studies

Increasing Patient Access by Raising HCP Awareness of Formulary Coverage

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18 January 2022 Case Studies

Converting Patients to a New Medical Device by Raising Awareness within the EHR Workflow

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17 December 2021 Case Studies

Increasing Prescription Volumes with a Targeted HCP Engagement Campaign

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24 November 2021 Case Studies

Driving Prescription Volume by Increasing Awareness of Copay Assistance

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23 September 2021 Case Studies

Increasing Provider Awareness and Treatment Affordability to Grow Brand Sales

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23 September 2021 Case Studies

Transitioning Patients to Newer Therapy with Financial Support Awareness

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22 September 2021 Case Studies

Driving Brand Growth Through Targeted Provider Engagement

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