Increasing Hub Efficiency and Utilization with a Centralized Digital Strategy

Learn how OptimizeRx drove a 300% increase in the number of prescriptions routed through the central hub by improving the HCP experience.

CLIENT GOAL

A diabetes specialty brand wanted to increase hub utilization and prior authorization submission, but struggled with poor HCPengagement and feedback.

  • 300% increase in the number of prescriptions being sent through the hub
  • 60% increase in prior authorization submissions
  • 44% of cases able to be fully automated

THE CHALLENGE

  • Only 5% of prescriptions were routed through the hub.
  • Prior authorizations are submitted just 50% of the time, despite being required in all cases.
  • Lack of automation meant hub supported 100% of cases manually, resulting in high costs.

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HOW WE DID IT

Implemented new, fully digital central intake platform to serve as a user-friendly portal to the existing brand hub, which allowed HCPs and their office staff to enroll patients more easily, increasing both overall utilization and case automation to drive time and cost efficiencies.

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Digital, User-Friendly Platform

Portal emulated a central intake pharmacy experience to resonate with prior HCP experience and increase ease-of-use.

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Streamlining Access

Simplified participation in financial assistance program by relaying coupon information directly to pharmacies, reducing patients’ out-of-pocket cost.

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Increasing Brand Awareness

Complemented sales force through consistent brand and educational messaging, delivered directly in provider workflows and qualified patient charts.

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Increasing Brand Awareness

Complemented sales force through consistent brand and educational messaging, delivered directly in provider workflows and qualified patient charts.

See how a digital hub enablement strategy can improve the HCP experience, while increasing efficiency, automation and utilization.

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