Increasing Hub Efficiency and Utilization with a Centralized Digital Strategy
Learn how OptimizeRx drove a 300% increase in the number of prescriptions routed through the central hub by improving the HCP experience.
CLIENT GOAL
A diabetes specialty brand wanted to increase hub utilization and prior authorization submission, but struggled with poor HCP engagement and feedback.
THE CHALLENGE
- Only 5% of prescriptions were routed through the hub.
- Prior authorizations are submitted just 50% of the time, despite being required in all cases.
- Lack of automation meant hub supported 100% of cases manually, resulting in high costs.
Download full case study
Download full case study
Digital, User-Friendly Platform
Portal emulated a central intake pharmacy experience to resonate with prior HCP experience and increase ease-of-use.
Streamlining Access
Simplified participation in financial assistance program by relaying coupon information directly to pharmacies, reducing patients’ out-of-pocket cost.
Increasing Brand Awareness
Complemented sales force through consistent brand and educational messaging, delivered directly in provider workflows and qualified patient charts.
Increasing Brand Awareness
Complemented sales force through consistent brand and educational messaging, delivered directly in provider workflows and qualified patient charts.