Strengthening HCP Engagement with Omnichannel Strategies
Blogs About
Supporting HCPs in Care Delivery
Making the Case for a Digital Revolution in Market Access
As pharmaceutical companies evolve toward digital-first commercial models, U.S. market access strategies seem to be lagging in the digital revolution. Companies face many...
Inside the EHR Workflow: New Ways for Pharma to Support Patient Care Delivery
At the recent Asembia Specialty Pharmacy Summit, I had the chance to join RxNT, a leading EHR provider, to host a small-format session on the EHR workflow. In light of recent...
Inefficient Access Pathways Cost More Than Just HCP Time and Effort
There may be no greater threat to patient outcomes than the current barriers to therapy access—especially for specialty medications.
A Digital Point-of-Care Primer for Life Science Marketers
Growth in healthcare technology began with the HITECH (Health Information Technology for Economic and Clinical Health) Act of 2009 and has grown significantly over the years....
The RWD Win/Win: A Strategy that Delivers for Pharma, Patients, HCPs and More
Over the past decade, pharma has made significant investments in real-world data (RWD) and in analytics/insights generated from that data -- real-world evidence (RWE). At ...
Pharma USA Takeaways: Implementing a Practical Approach to AI and Real-World Data that Improves Care Journeys
Offering a Practical Approach to AI and Real-World Data
Despite incredible advances in the availability of real-world data (RWD) and AI applications, many tech-savvy brand...
Patient Journey Planning: Learn How to Make a Great First Impression for Your Brand
Exploring the Current State of Patient Journey Planning
In the quest to improve patient outcomes, life sciences companies are increasing their focus on optimizing the patient...
AI and RWD in HCP Engagement – Here’s the Secret to Effective Execution
AI and RWD Are Hot Topics in Life Science Marketing – But Execution Lags Behind Ideation
If you’re a life science marketer, chances are you’ve been hearing about the...
Addressing Equal Opportunity to Learn About Support
Pharma manufacturers work relentlessly to create drugs and therapies to address some of the most complex health conditions people face. There are years of research and...
Innovate4Outcomes: Patient Advocates Come to the Table
Innovate4OutcomesTM was born in 2020 as a design-thinking event in response to COVID-19, but it quickly became clear the COVID-19 health crisis could be a catalyst for a...
Be there when your ideal patient and provider meet
Unlocking the Full Potential of Point-of-Care with Advanced Analytics
At the recent Re:Imagine Pharma Marketing virtual conference, I was excited to present on how brand...
