Doctors and Social Media: Unlocking New HCP Engagement Approaches
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Supporting HCPs in Care Delivery
Medical Device Marketing: A Different Approach to Delivering Value with the EHR
How can medical device brands stay top-of-mind and provide the most value for physicians and patients?
As the healthcare landscape continues to evolve, successful digital...
OptimizeRx’s EHR Network: Insights from Therapy Brands' Danny Shipman
Life science manufacturers’ interest in EHR-based solutions for HCP engagement continues to grow. But with companies’ varying claims about EHR network access and reach,...
Create a “Surround Sound” Brand Experience with Better HCP Targeting
Today’s life science manufacturers are crossing the threshold into the next era of digital and omnichannel innovations in healthcare provider (HCP) marketing. As channel...
OptimizeRx’s EHR Network: Insights from DxWeb’s Dr. Jeffrey Stahl
Life science manufacturers’ interest in EHR-based solutions for HCP engagement is growing, but the recent and rapid growth in the market means that navigating various...
HCP Engagement and the Sales Rep: Enabling Face-to-Face Connections
HCP engagement in the digital marketing era
Sales representatives have long been a vital ingredient in life science companies' HCP engagement strategies – educating...
The Power of an Omnichannel Network: Insights from HLTH
During my recent session at HLTH, I was given the opportunity to speak on the importance of a strong omnichannel strategy and how it can improve HCP engagement.
Insights from HLTH: Promoting Medication Affordability with AI and RWD
During my recent session at HLTH, I had the great opportunity to share a case study on how AI and real world data (RWD) increased medication affordability for patients by...
HCP Engagement in the EHR: Strategies for Medical Device Marketing
The Digital Point of Care: New Opportunities for Medical Device Marketing
It’s a scenario we’ve all been in: you have a doctor’s appointment about a new or worsening symptom....
Expanding Account-Based Marketing with Omnichannel HCP Engagement
Account-Based Marketing in Healthcare
Account-based marketing (ABM) continues to be an attractive solution for Life Science brands looking to gain traction and share-of-voice...
Antimicrobial Resistance: The Musical
For the third annual Innovate4Outcomes® design-thinking event, our team chose to take on the global health concern of Antimicrobial Resistance, or AMR.
Secrets of the Data Ninjas: Takeaways from Digital Pharma East
Real-World Data (RWD) has become an essential element of pharmaceutical marketing, but as an industry we are far from utilizing its full potential. During my recent session...