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During my recent session at HLTH, I had the great opportunity to share a case study on how AI and real world data (RWD) increased medication affordability for patients by...

The Digital Point of Care: New Opportunities for Medical Device Marketing

It’s a scenario we’ve all been in: you have a doctor’s appointment about a new or worsening symptom....

For the third annual Innovate4Outcomes® design-thinking event, our team chose to take on the global health concern of Antimicrobial Resistance, or AMR. 

Real-World Data (RWD) has become an essential element of pharmaceutical marketing, but as an industry we are far from utilizing its full potential. During my recent session...

Unlocking the Full Potential of Real-World Data

Real-World Data (RWD) has become an integral, inseparable element of omnichannel marketing (OCM), which is an increasingly...

Overcoming Disadvantaged Access Positions with Digital Tools at the Point-of-Care

In almost every therapy area, utilization management, prior authorizations, and step therapy...

There are more than 100 different types of arthritis, but osteoarthritis (OA) is the most common—impacting 32.5 Million US adults and creating an overall economic burden of...

Pre-existing condition. This is a term we heard thrown around a lot at the start of 2020. It’s still a part of our day-to-day vocabulary, especially if you're one of the...