Blogs About
Digital Innovations & HIT Interoperability
Are You Seeing These Red Flags in Your Pharma Marketing?
In the excitement that follows every new trend in pharmaceutical marketing, it’s easy to lose sight of the bedrock principles that drive impact and ROI. Here are four red...
OptimizeRx Predictions: 2024 Pharma Marketing Trends
The past few years have been a whirlwind for pharma marketing. AI, real-world data, and omnichannel strategies have exploded, transforming how we reach doctors and patients....
OptimizeRx + Medicx: Looking Ahead to Better Pharmaceutical Marketing
The end of the year is often a time for reflection, as we think back on our experiences, learnings, successes, and setbacks. But it’s also an occasion to visualize next...
How Technology Improves the Oncology HCP Experience and Engagement
I recently had the chance to participate in a panel session at the Pharma CX Oncology Summit. Our topic was the oncologist customer experience – specifically how technology...
PLD Is Not Enough: Next-Best-Action HCP Engagement Needs the Patient
It’s Time to End Multi-Trigger Targeting for EHR-based HCP Engagement
In life science brands’ quest for highly targeted, clinically-relevant HCP communications, EHR “trigger” data is an increasingly popular choice. Its benefits include accuracy...
Insights from MM+M’s TrendTalks: Omnichannel Success with RWD and AI
Next-Best Action: Elevating the Future of Omnichannel HCP Marketing
Terms like omnichannel, artificial intelligence (AI), data-driven, and real time are defining the conversation around HCP marketing – and for good reason. Today’s savviest...
MM+M Transform Insights: Patient Privacy and Real-World Data Models
How can life sciences brands leverage real-world data and AI-driven tools while safeguarding patient privacy?
The growing use of real-world data and AI-driven tools has...
OptimizeRx’s EHR Provider Interviews: Insights from TouchWorks EHR
With life science manufacturers’ interest in EHR-based solutions for HCP engagement growing, navigating recent market growth and companies’ claims about EHR network access...
Doctors and Social Media: Unlocking New HCP Engagement Approaches
HCPs marketers continue to embrace digital channels as they pursue “omnichannel” strategies, but social media is often a misunderstood – or overlooked – channel to engage and...