Next-Best Action: Elevating the Future of Omnichannel HCP Marketing
Blogs About
Digital Innovations & HIT Interoperability
MM+M Transform Insights: Patient Privacy and Real-World Data Models
How can life sciences brands leverage real-world data and AI-driven tools while safeguarding patient privacy?
The growing use of real-world data and AI-driven tools has...
OptimizeRx’s EHR Provider Interviews: Insights from TouchWorks EHR
With life science manufacturers’ interest in EHR-based solutions for HCP engagement growing, navigating recent market growth and companies’ claims about EHR network access...
Doctors and Social Media: Unlocking New HCP Engagement Approaches
HCPs marketers continue to embrace digital channels as they pursue “omnichannel” strategies, but social media is often a misunderstood – or overlooked – channel to engage and...
Medical Device Marketing: A Different Approach to Delivering Value with the EHR
How can medical device brands stay top-of-mind and provide the most value for physicians and patients?
As the healthcare landscape continues to evolve, successful digital...
OptimizeRx’s EHR Network: Insights from Therapy Brands' Danny Shipman
Life science manufacturers’ interest in EHR-based solutions for HCP engagement continues to grow. But with companies’ varying claims about EHR network access and reach,...
Create a “Surround Sound” Brand Experience with Better HCP Targeting
Today’s life science manufacturers are crossing the threshold into the next era of digital and omnichannel innovations in healthcare provider (HCP) marketing. As channel...
OptimizeRx’s EHR Network: Insights from DxWeb’s Dr. Jeffrey Stahl
Life science manufacturers’ interest in EHR-based solutions for HCP engagement is growing, but the recent and rapid growth in the market means that navigating various...
HCP Engagement and the Sales Rep: Enabling Face-to-Face Connections
HCP engagement in the digital marketing era
Sales representatives have long been a vital ingredient in life science companies' HCP engagement strategies – educating...
Insights from the “Data Ninjas” – Advancing Omnichannel with Real-World Data
Unlocking the Full Potential of Real-World Data
Real-World Data (RWD) has become an integral, inseparable element of omnichannel marketing (OCM), which is an increasingly...
What’s Your Market Access Digital Maturity?
When pharma brands become fully digitally enabled, market access pathways are optimized and providers have the tools they need to begin patients on your therapy rapidly and...
Strengthening HCP Engagement with Omnichannel Strategies
During the recent Digital Pharma Innovation Week, I had the great opportunity to lead a roundtable discussion with a group of stakeholders from across the pharma industry...