04 February 2021
By Adam Sokol, Vice President, OptimizeRx
As a Vice President of sales at OptimizeRx, I have taken a passionate interest in understanding how to aid both our Life Sciences and clinical partners in improving successful patient outcomes. Providers report Patient Support programs, if adopted by patients, can play an important role in furthering positive patient outcomes. At our recent event, #Innovate4Outcomes, in partnership with FiercePharma, we investigated what can be done to better empower patients to utilize available support programs.
The wide variety of programs currently available cover everything from colonoscopy preparation (i.e. how to correctly administer the at-home mixture and what to expect) to emotional and medication support throughout the oncology process for cancer patients. So how can we increase the adoption of these programs for the patients they are intended to support?
In order to find viable solutions, my team first looked at what drives the problem of limited adoption. Here’s where we landed:
Given these three main challenges, my team brainstormed a two-part solution to the program utilization problem by building a bridge to close the gaps.
Being able to discuss this issue with such a wide-reaching group of healthcare professionals was an eye-opening endeavor. As the medical landscape continues to change at rapid pace, especially in light of COVID-19, it is critical that we continue to come together from all sides of the spectrum and collaborate on troubleshooting these issues for improved patient outcomes. We believe that the industry is capable. And I know I speak for OptimizeRx, FiercePharma, and all of our #Innovate4Outcomes partners when I say that we pledge to not stop until the work is done, and patients are fully informed — armed with the information they need to get the outcomes they deserve.
OptimizeRx Corporation (NASDAQ: OPRX) is a pioneering digital health company that provides healthcare communications solutions for life sciences to engage in streamlined, outcomes-focused dialogue with healthcare providers and patients. Connecting more than half of healthcare providers in the US through a proprietary electronic health network, the OptimizeRx digital health and communications platform is a SaaS solution supporting treatment access and adherence by advancing affordability and transparency. The platform unlocks novel patient and provider touchpoints for life sciences along the complete longitudinal patient journey, from both ambulatory and hospital point-of-care, to retail pharmacy, through patient engagement outside the care setting.
OptimizeRx Corporation
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