Given these three main challenges, my team brainstormed a two-part solution to the program utilization problem by building a bridge to close the gaps.
- HIPPA-Compliant Data Exchange: The bridge between pharma, providers, payers, patients, and social media. It seems like a lot — but if we could have our pie in the sky, this would be the ideal outcome for patients. A secure data exchange where information would help create a “full picture” that would allow for comprehensive treatment plans at a lower cost with the patient’s complete medical history and best interest in mind.
- Ultimately, people want to leave every medical encounter feeling informed and confident about any diagnosis, medication, or instruction provided by their doctor. Health literacy can allow people to take charge of their health and wellness, leading to a better quality of life.
- Push + Pull — How to Increase Utilization: Push on Life Sciences. Pull with Patients.
- If we are not properly educating HCPs, we will never see full adoption and utilization of the various patient support programs currently in place. Understanding the value of these programs must start with clinicians, in order to help educate their patients.
- Patients want to engage in their health and understand the options available to them. Engage with patients on the value of the program, and how it benefits their outcome. Make the benefits of the program known, support open dialog and make onboarding easy for the patient.
Being able to discuss this issue with such a wide-reaching group of healthcare professionals was an eye-opening endeavor. As the medical landscape continues to change at rapid pace, especially in light of COVID-19, it is critical that we continue to come together from all sides of the spectrum and collaborate on troubleshooting these issues for improved patient outcomes. We believe that the industry is capable. And I know I speak for OptimizeRx, FiercePharma, and all of our #Innovate4Outcomes partners when I say that we pledge to not stop until the work is done, and patients are fully informed — armed with the information they need to get the outcomes they deserve.