Skip to content
Schedule a Demo
Schedule a Demo

Driving Patient Support Program Enrollment by Aligning Invitations with Digital Copay Card Access

See how OptimizeRx converted 19% of patients to digital support program by engaging them alongside copay card registration.

CLIENT GOAL

An ophthalmology brand wanted to increase awareness of and participation in their brand savings offer and interactive patient support program.

  • 50K+ patient starts
  • 87% of patients receiving digital copay card
  • 19% of patients opting in to support program

THE CHALLENGE

  • High medication costs and coverage concerns.
  • The disease is perceived as an inconvenience, rather than a life-impacting condition.
  • Patient support programs played a significant role in side effects and disease management.

Download full case study


HOW WE DID IT

Delivered highly relevant brand and financial assistance information directly within the EHR, so healthcare providers could easily identify qualified patients ‒ and be confident they could afford their prescription.

phone-with-dollar-sign-icon-purple

Digital Qualification and Access

Text message format allowed for quick and easy patient eligibility screening and electronic copay card delivery.

trusted-compassionate-care

Seamless Support Introduction

Invitation to enroll in patient support program immediately followed copay qualification to capture patient attention.

patient-adherence-program

Simple, Easy-to-use Technology

Texting technology comfortable and familiar to program participants, without requiring a separate app download.

Discover how your brand can increase copay card access and patient support program participation with digital enrollment technology.

TALK TO OUR TEAM TODAY