Driving Patient Support Program Enrollment by Aligning Invitations with Digital Copay Card Access
See how OptimizeRx converted 19% of patients to digital support program by engaging them alongside copay card registration.
CLIENT GOAL
An ophthalmology brand wanted to increase awareness of and participation in their brand savings offer and interactive patient support program.
THE CHALLENGE
- High medication costs and coverage concerns.
- The disease is perceived as an inconvenience, rather than a life-impacting condition.
- Patient support programs played a significant role in side effects and disease management.
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Digital Qualification and Access
Text message format allowed for quick and easy patient eligibility screening and electronic copay card delivery.
Seamless Support Introduction
Invitation to enroll in patient support program immediately followed copay qualification to capture patient attention.
Simple, Easy-to-use Technology
Texting technology comfortable and familiar to program participants, without requiring a separate app download.