Overcoming Compliance Barriers with Digital Patient Engagement

Discover how OptimizeRx delivered a 29% Rx uplift through text message-based financial assistance and motivational program

29-percent-script-lift

CLIENT GOAL

Brand team was in the final stages of launching a new medication, and seeking to deliver strong therapy initiation in a large patient population known for low medication compliance.

  • 40K Patients enrolled
  • 29% Average script lift for enrolled patients, translating to $20 million in incremental Rx revenue
  • 72% Of patients taking medication after 6 months, 22% more than the control group

THE CHALLENGE

  • Significant percentage of patients affected by the disease fail to take their medication as directed.
  • Highly specific dosing requirements that were very different from prior regimens.
  • Previous patient support programs had seen very low participation.

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HOW WE DID IT

Engaged patients at their highest point of motivation by aligning medication co-pay offer with patient support, seamlessly enrolling them in text message-based program that reinforced medication compliance, encouraged timely refills and provided educational information.

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Fully Digital Experience

Text-based (SMS/MMS) enrollment in prescription savings program, followed immediately by opt-in to patient support program.

personalized-alerts
Personalized Alerts

Automated medication re-minders synced to patient time zone and refill notifications linked to use of co-pay card for maximum relevance and impact.

patient-empowerement
Patient Empowerment

Lifestyle and inspirational content that motivated patients to take control of their condition.

multimedia-engagement
Multimedia Engagement

Video and web-based educational resources to keep patients engaged and informed about their treatment and condition.

Discover how a digital Patient Engagement program could deliver Rx uplift for your brand

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