Overcoming Compliance Barriers with Digital Patient Engagement
Discover how OptimizeRx delivered a 29% Rx uplift through text message-based financial assistance and motivational program
CLIENT GOAL
Brand team was in the final stages of launching a new medication, and seeking to deliver strong therapy initiation in a large patient population known for low medication compliance.
THE CHALLENGE
- Significant percentage of patients affected by the disease fail to take their medication as directed.
- Highly specific dosing requirements that were very different from prior regimens.
- Previous patient support programs had seen very low participation.
Download full case study
Download full case study
HOW WE DID IT
Engaged patients at their highest point of motivation by aligning medication co-pay offer with patient support, seamlessly enrolling them in text message-based program that reinforced medication compliance, encouraged timely refills and provided educational information.
Fully Digital Experience
Text-based (SMS/MMS) enrollment in prescription savings program, followed immediately by opt-in to patient support program.
Personalized Alerts
Automated medication re-minders synced to patient time zone and refill notifications linked to use of co-pay card for maximum relevance and impact.
Patient Empowerment
Lifestyle and inspirational content that motivated patients to take control of their condition.
Multimedia Engagement
Video and web-based educational resources to keep patients engaged and informed about their treatment and condition.