Overcoming Compliance Barriers with Digital Patient Engagement
Discover how OptimizeRx delivered a 29% Rx uplift through text message-based financial assistance and motivational program
CLIENT GOAL
Brand team was in the final stages of launching a new medication, and seeking to deliver strong therapy initiation in a large patient population known for low medication compliance.
THE CHALLENGE
- Significant percentage of patients affected by the disease fail to take their medication as directed.
- Highly specific dosing requirements that were very different from prior regimens.
- Previous patient support programs had seen very low participation.
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Fully Digital Experience
Text-based (SMS/MMS) enrollment in prescription savings program, followed immediately by opt-in to patient support program.
Personalized Alerts
Automated medication re-minders synced to patient time zone and refill notifications linked to use of co-pay card for maximum relevance and impact.
Patient Empowerment
Lifestyle and inspirational content that motivated patients to take control of their condition.
Multimedia Engagement
Video and web-based educational resources to keep patients engaged and informed about their treatment and condition.