Increasing Adherence Through an Interactive Patient Engagement Program

Learn how OptimizeRx extended median days on therapy by up to 63% for patients impacted by chronic or life-threatening conditions.

CLIENT GOAL

A specialty pharmacy wanted to increase medication adherence and improve patient outcomes in three challenging therapeutic areas.

  • 63% increase in median time on therapy for inflammatory disease patients
  • 27% increase in median time on therapy for oncology patients
  • 90% patient satisfaction with program helpfulness and ease of use

THE CHALLENGE

  • Up to 30% of prescriptions are never filled, and approximately 50% of medications for chronic disease are not taken as prescribed.
  • Medication non-adherence causes an estimated 125,000 deaths and can cost the healthcare industry as much as $290 billion annually.
  • Inconsistent medication exacerbated symptoms and was leading to high-cost interventions or hospital admissions.

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HOW WE DID IT

Partnered with pharmacy clinical leaders to integrate HIPAA-compliant and HITRUST-certified patient adherence and engagement program into the care journey for patients, providing participants with critical resources and guidance ‒ directly on their mobile devices.

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Automated, Personalized Communications

Medication and refill reminders, timed for maximum relevance based on patient dosing schedule, claims data and personal preference.

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Mobile Copay Support

Streamlined access to cost savings program via patient mobile devices to reduce patient out-of-pocket costs.

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Education and Awareness

Consistent communications to help patients prepare for and manage medication side effects, avoiding treatment discontinuation. 

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Digital Nurse Support

Direct access to nurse support services for care coaching, side effect management and general patient guidance. 

Discover how a provider engagement and awareness program can drive new prescriptions for your brand.

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