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Building Awareness of Patient Support Programs at the Point-of-Care

See how OptimizeRx drove a 93% engagement rate with hub enrollment materials by using an EHR-based approach.

CLIENT GOAL

An inflammation brand team sought to raise awareness of patient hub and support services among prescribing physicians.

  • 93% engagement rate with hub enrollment form
  • 2,900 impressions delivered to target physicians
  • 8 total forms deployed across brand therapeutic areas

THE CHALLENGE

  • HCPs largely unaware of patient support and hub services.
  • Declining face-to-face interactions between HCPs and brand sales reps.
  • Sales reps were not consistently mentioning hub services in conversations with HCPs.

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HOW WE DID IT

Launched an EHR-based awareness campaign, delivering key information about patient support and hub services to target dermatologists and rheumatologists at the point-of-care, while also making hub enrollment forms accessible electronically and conveniently.

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In-Workflow Communications

Targeted messages delivered within the EHR workflow that engaged providers when and where they were meeting with hub-eligible patients.

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Integrated Enrollment Forms

Embedded links to hub enrollment forms, increasing ease-of-access for HCPs.

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Digital Enrollment Upgrade

Based on initial program success, shifted to a fully digital enrollment process that improved HCP experience and reporting capabilities.

Discover how EHR-based solutions increase awareness of and access to hub enrollment, improving the provider brand experience.

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