Building Awareness of Patient Support Programs at the Point-of-Care
See how OptimizeRx drove a 93% engagement rate with hub enrollment materials by using an EHR-based approach.
CLIENT GOAL
An inflammation brand team sought to raise awareness of patient hub and support services among prescribing physicians.
THE CHALLENGE
- HCPs largely unaware of patient support and hub services.
- Declining face-to-face interactions between HCPs and brand sales reps.
- Sales reps were not consistently mentioning hub services in conversations with HCPs.
Download full case study
Download full case study
In-Workflow Communications
Targeted messages delivered within the EHR workflow that engaged providers when and where they were meeting with hub-eligible patients.
Integrated Enrollment Forms
Embedded links to hub enrollment forms, increasing ease-of-access for HCPs.
Digital Enrollment Upgrade
Based on initial program success, shifted to a fully digital enrollment process that improved HCP experience and reporting capabilities.