Avoiding Treatment Discontinuation with Proactive, Personalized Support

Learn how OptimizeRx better prepared breast cancer patients to manage side effects, so they could stay on therapy longer.

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CLIENT GOAL

Following the launch of their first product, an emerging biotech company needed to motivate women to stay on therapy for a full year, in order to decrease the risk of recurrance.

  • 34% Of women invited engaged with an oncology nurse
  • 85% Found the program helpful in starting their medication
  • 90% Would recommend the program

THE CHALLENGE

  • A high percentage of patients were discontinuing therapy due to early side effects of treatment.
  • Patients were unaware that they could take actions to mitigate the side effects, which often resolved within days.
  • Side effects frequently perceived as a worsening of patients’ condition, reducing motivation to stay on therapy.

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HOW WE DID IT

Targeted program that provided personalized, live support from a certified oncology nurse at the exact moment it was most needed–when women were initiating therapy and likely to experience significant side effects.

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Dedicated Nurse Support

Connected patients with a certified oncology nurse via a live-texting session on what to expect and how to mitigate drug side effects.

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Trusted, Compassionate Care

Oncology nurses were able to quickly establish trust with women via direct communication, resulting in highly personalized support.

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Motivational Text Messages

Regular series of content that empowered women to engage with their oncology team and stay committed to treatment.

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Collaborative, Rapid Launch

Close collaboration with biotech client and Diligent Health Solutions, a client-selected nurse staffing organization, to launch program within five weeks.

Discover how a digital engagement and support program could help patients stay on your therapy longer

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