Avoiding Treatment Discontinuation with Proactive, Personalized Support
Learn why 90% of participating breast cancer patients recommended OptimizeRx's text messaging support program
CLIENT GOAL
Following the launch of their first product, an emerging biotech company needed to motivate women to stay on therapy for a full year, in order to decrease the risk of recurrence.
THE CHALLENGE
- A high percentage of patients were discontinuing therapy due to early side effects of treatment.
- Patients were unaware that they could take actions to mitigate the side effects, which often resolved within days.
- Side effects frequently perceived as a worsening of patients’ condition, reducing motivation to stay on therapy.
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Download full case study
HOW WE DID IT
Targeted program that provided personalized, live support from a certified oncology nurse at the exact moment it was most needed–when women were initiating therapy and likely to experience significant side effects.
Dedicated Nurse Support
Connected patients with a certified oncology nurse via a live-texting session on what to expect and how to mitigate drug side effects.
Trusted, Compassionate Care
Oncology nurses were able to quickly establish trust with women via direct communication, resulting in highly personalized support.
Motivational Text Messages
Regular series of content that empowered women to engage with their oncology team and stay committed to treatment.
Collaborative, Rapid Launch
Close collaboration with biotech client and Diligent Health Solutions, a client-selected nurse staffing organization, to launch program within five weeks.