Case Studies

Data Driven Decision-Making Drove 10:1 Return on TV Ad Spend

Discover how a pharma brand achieved a 10:1 TV ad ROI with optimized audience targeting, Micro-Neighborhood® strategies, and omnichannel engagement.

Improving Audience Quality for CTV with Clinical Connected Datasets

See How OptimizeRx Leveraged Clinical Data and Micro-Neighborhood® Targeting to Achieve the Best Audience Quality and Lowest Cost per Diagnosed UC Patient.

Increasing Brand Touchpoints and Script Lift Impact with Integrated, Omni-Channel Execution

See how a combined EHR and social media brand presence through OptimizeRx's DAAP drove 33% script lift

Driving Brand Demand with AI-Driven, Predictive Messaging

Learn how the OptimizeRx Dynamic Audience Activation Platform (DAAP) increased HCP prescribing by 19%.

Increasing Brand Awareness and Engagement with Highly Targeted, Personalized Account-Based Marketing

Learn how the OptimizeRx omnichannel network delivered a 203% increase in brand website visits from targeted hospitals.

Building Market Share Before Loss of Exclusivity with EHR-Based Physician Communications

See how OptimizeRx drove a 74% script lift by raising brand awareness directly in the clinical workflow.

Driving Script Lift by Engaging HCPs at Multiple Points in the EHR Workflow

Discover how OptimizeRx delivered a 30:1 ROI by integrating brand content into the care journey.

Improving Oncology Outcomes by Using Artificial Intelligence to Help HCP's Identify More Brand-Eligible Patients

See how OptimizeRx drove a 28% increase in patient starts using an AI-driven approach to HCP engagement.

Applying AI and RWE to Prevent Discontinuation Due to Medicare Coverage Gaps

See how OptimizeRx Patient Discovery Solution generated 46K+ incremental prescriptions by predicting when patient drug costs were about to increase.

Driving Utilization of Central Intake Pharmacy with EHR-Based Notifications

See how OptimizeRx directed 94% of script volume from our EHR network to the client's preferred central pharmacy