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The Value Personalization Brings to Healthcare Marketing | MM&M

02 December 2019

Published on MM&M on 12/02/2019

Miriam Paramore, president and chief strategy officer of OptimizeRx, underscores the value that personalized messaging brings to the patient and to the healthcare provider. When developing messaging, it’s important to think of the patient as a person, of which the patient journey is just one part. Develop messaging to the person, not the disease category.

 

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