Audience Segmentation & Media Planning

Spot Your Ideal Patients—Before You Launch

Leverage OptimizeRx’s powerful blend of medical, consumer, and media data to pinpoint where your target patients are most likely to engage. Our customized audience analyses—powered by precise HCP targeting and segmentation—reveal the right channels to prioritize, so you can plan smarter, spend wisely, and skip the guesswork.

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Tailored to Your Brand’s Biggest Opportunities.

Brand Launches

Maximize every launch dollar with precise channel selection and messaging that drives rapid patient uptake from day one.

Crowded Markets

Break through the noise with data-backed insights showing which channels will truly engage your highest-value patients—and which to skip.

Underperforming Ads

Uncover where your spend is falling flat with a deep, cohort-specific audit that guides smarter media adjustments.

What sets us apart.

Integrated Clinical + Consumer Data

We combine 305M de-identified patient records with insights from 260M adults—building custom cohorts that mirror your exact patient profiles.

Know Your Patients All in One Place

Access rich insights into demographics, media habits, and social determinants of health—without the hassle or cost of stitching together data from multiple sources.

No Hidden Limits. No Hidden Costs

Our in-house approach includes every variable upfront—cutting out pricey data add-ons, third-party agreements, and extra transfer fees.

Built for Smarter Media Strategy

Get clear, actionable insights designed for media planners and brand managers—so you can move from analysis to strategy without the guesswork.

Optimize Before You Launch

Skip the wait for mid-campaign AQ or ROI reports. Our segmentation and planning give you optimization insights upfront—helping you make smarter media and investment decisions from day one.

Experience Pharma Marketing Evolved

Let us help you take the complexity out of healthcare marketing.