Now, we aren’t telling you to go out and start direct messaging all of your contact list – there is as much art as there is science regarding text messaging and programs, including when, what and how a company should decide to use texting programs. For example, OptimizeRx made the decision to use our text-based patient engagement platform to create a free text messaging program to provide COVID-19 updates from the Centers for Disease Control and Prevention to the general public. Anyone can enroll in the program by texting VIRUS* to 55150 on their mobile devices. You can read more about this program here. The text-based program, which is ongoing, allows for consumers to receive relevant, short and factual information directly to their phones via text.
This program was designed utilizing a decade of experience by our patient engagement team to create and drive successful patient engagement programs in multiple healthcare verticals and initiatives, from medication adherence programs to immunization campaigns. The bottom line is that texting is a key form of communication to drive consumer engagement. It allows for a more personable connection with the consumer, than email.1 If you haven’t yet explored how your company can use text messaging to drive consumer engagement, reach out to our team here at OptimizeRx and we will be happy to spend an hour discussing and demonstrating how we can support a text-based consumer engagement program for your own business.