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Topic number two is near and dear to our heart as digital therapeutics took center stage through multiple presentations. While the disruption that digital transformation continues to bring to healthcare can be a pain point for some companies, it’s also bringing tremendous opportunities as the powers of content, technology, and health IT combined.
For example, “Two-thirds of all people with mental illness never seek help for it,” says Acacia Parks, Chief Scientist at Happify Health. “Digital therapeutics are something that people can use in their house. They’re available quickly. They can use it instantly or almost instantly. There’s an important role for something else [outside of traditional therapy] in a world where so many people with mental illness don’t receive treatment. And there’s a really compelling case that digital therapeutics might be an answer to that problem.”
We agree, there is certainly a compelling case that digital therapeutics will emerge as a force for industry growth. That’s because it works. It’s also interesting that you see more and more presenters from the gaming industry speaking at events like these, as that sector has been developing data on behavior modification over the last decade. That concept of behavior modification can be applied in many ways and in many different populations to drive better outcomes. And if there’s one thing that gets the OptimizeRx corporate bees buzzing, it’s helping patients. Combine that with the relative affordability of digital approaches, and you’ve got a recipe for tremendous success.