The good news is that today, more so than ever before, technology and other forms of communication, other than traditional written communication, exist to bridge the literacy gap and therefore, the ability to translate information and understanding to all consumers, regardless of reading level. Technology has enabled content to be delivered via images, videos, whiteboard animations, text messages, interactive mobile applications, music, voice messages and more, in addition to written text. This transformation of communication of information that has traditionally taken only written form is a strong step toward better compliance, adherence, and management of disease for all Americans.
The OptimizeRx digital health and communications platform enables manufacturers or retention agencies to manage and deliver all kinds of educational and treatment support collateral and patient support from a single infrastructure, thereby addressing the need to provide content that is accessible to patients of all education levels.
Consider this recent case study, in which a pharma client faced a steep barrier to adherence due to a negative side-effect profile. We helped them implement a multi-pronged engagement strategy, delivering digestible content via text message, in addition to live nurse support to ensure that every patient had an opportunity to “see” or “hear” important side-effect information.
In short, we all must remember that meeting patients where they are is critical to positive treatment outcomes. If important treatment information or support programs are heavily reliant on written ‘take-home’ literature or lengthy communications, we’re leaving many people behind.