Articles

Getting Patients Started on the Right Foot

10 September 2020

Pharma is doing the right thing by focusing on the patient journey and delivering services based on a consumer-centric approach. The most successful pharma organizations also ensure their patient approach is a collaboration between the marketer, the agency, and the legal, medical and regulatory departments. Plus, every brand should have an “empowered” patient advocate to ensure the optimal balance between compliance requirements versus a good patient experience.

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