10 September 2020
Pharma is doing the right thing by focusing on the patient journey and delivering services based on a consumer-centric approach. The most successful pharma organizations also ensure their patient approach is a collaboration between the marketer, the agency, and the legal, medical and regulatory departments. Plus, every brand should have an “empowered” patient advocate to ensure the optimal balance between compliance requirements versus a good patient experience.
OptimizeRx Corporation (NASDAQ: OPRX) is a pioneering digital health company that provides healthcare communications solutions for life sciences to engage in streamlined, outcomes-focused dialogue with healthcare providers and patients. Connecting more than half of healthcare providers in the US through a proprietary electronic health network, the OptimizeRx digital health and communications platform is a SaaS solution supporting treatment access and adherence by advancing affordability and transparency. The platform unlocks novel patient and provider touchpoints for life sciences along the complete longitudinal patient journey, from both ambulatory and hospital point-of-care, to retail pharmacy, through patient engagement outside the care setting.
OptimizeRx Corporation
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