Comprehensive audience and advertising channel insights tailored to your exact, clinically-specific brand audiences for more confident media planning, increased engagement, and better patient health outcomes
Media Profiler
Optimize your brand's reach to the right patients ahead of your campaign
Align media preferences with the clinical specificity of your brand’s target audience.
Many brand teams are investing heavily in Direct-to-Consumer (DTC) and Healthcare Professional (HCP) advertising campaigns. Early insights into campaign audience composition, channel preferences/effectiveness, and overall performance can help brand leaders make informed decisions to better engage their target audience and achieve a favorable return on advertising spend (ROAS). But challenges such as incomplete, delayed, or inaccurate data can hinder the timely delivery of these insights, making it difficult for brand teams to optimize their high-value advertising investments before it’s too late.
"The most frequently used metric is audience quality (AQ). AQ describes the extent to which you are reaching patients with the condition or prior therapies of interest. But AQ fails to tell you whether the channel(s) or tactic(s) are of actual interest to your target patients."
Karin Chun Hayes, SVP, Analytics
What Does Media Profiler Offer?
Media Investment
- Display
- Social
- Audio
Audience Composition
Understand the fundamentals of social context to support consumers, HCPs and Consumers alike, as they make more informed treatment choices including:
- Demographic
- Healthcare Access
Engagement
Create memorable and impactful messages and images that will engage and convert the audience such as:
- Interests and Hobbies- Technology Expertise
- Digital Brand Preferences
- Healthy Behaviors and Risks
Media Profiler FAQ
How do you conduct an Audience Profile Analysis?
We begin by understanding your brand’s campaign objectives and challenges. From there, we create a patient cohort using privacy safe, de-identified real- world data. Next, we analyze the cohort’s consumer characteristics and behaviors to provide you with tailored recommendations on the optimal channel mix, partners, and tactics, along with reach and frequency estimates. We address knowledge gaps and explore strategies to effectively engage your customers, ultimately delivering recommendations aimed at enhancing consumer engagement and improving the treatment experience.
Does it matter if I’ve already started my campaign?
No, while it’s best to have a thorough understanding of brand ready patient when you are planning or optimizing your campaign, this can be conducted at any point along the campaign lifecycle.
Is it HIPAA compliant?
Yes, our real-world medical claims adhere to the strictest of regulatory guidelines.
What Sets Media Profiler Apart
What Are Your Top Needs? Let’s Start There.
We’re here to help you capitalize on the latest marketing science. Our patient-centric, patented solutions dynamically segment, prioritize, and engage HCP and consumer audiences, delivering superior performance and script lift.
Bring your brand strategies to life – and deliver incredible results for your clients. We make it easier for our agency partners to incorporate more precise audience targeting and omnichannel delivery into their marketing campaigns.
Increase the effectiveness of your life science customers' brand marketing with custom-built, scalable, and clinically-specific consumer segments. Our privacy-safe technology delivers superior ad performance – and the competitive edge to grow advertising dollars.
Explore Our Technology and Solutions
DTC Marketing
HCP Marketing
Dynamic Audience Activation Platform
Drive brand growth with unprecedented predictive audience intelligence and smarter program execution
Micro-Neighborhood® Targeting
Hyperlocal patient audience identification and segmentation that adheres to all current and emerging privacy regulations.
Drive Smarter Media Selection.
Get Started Today.
Let’s talk about your brand marketing needs and how our dynamic, patient-centric solutions help achieve your commercial goals.