HCP engagement starts with the right data—and physician-level data (PLD) is the powerhouse behind smarter segmentation and campaign optimization. Whether you're just getting started or leveling up, our guide has you covered.
Activating Intelligence: Getting More from Your PLD Today—and Tomorrow
Activating Intelligence: Getting More from Your PLD Today—and Tomorrow
HCP engagement starts with the right data—and physician-level data (PLD) is the powerhouse behind smarter segmentation and campaign optimization. Whether you're just getting started or leveling up, our guide has you covered.
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Outsmart the Competition: Optimize HCP Marketing for Message Timing
It’s no secret that healthcare providers struggle to stay up-to-date on the massive amounts of information available to them. As data sources, technologies,...
Exploring EHR Advertising for Your Pharma Brand? Read this First.
Point-of-care advertising – notably through electronic health record (EHR) systems – delivers unparalleled script lift impact compared to other HCP marketing...
It’s Time to Integrate Your HCP Programmatic and Point of Care Media
Omnichannel, “surround sound” marketing is the gold standard for life science brands and their agencies-of-record to drive more meaningful, lasting physician...
Medication Access and Affordability: Impact of DAAP's Access and Adherence Module
The pharmaceutical industry is a complex and ever-evolving landscape, where success is shaped by the ability to navigate a myriad of challenges. From high...
Maximizing Brand Impact: Four Year-End Strategies for Pharma Marketers
Elevating HCP Engagement for Strategic Year-End Impact As the end of the year approaches, how can pharma marketers and their agencies of record ensure they're...
Your Guide to Point-of-Care Opportunities for Life Science Brands
Navigating the EHR Landscape: Market Challenges and Point-of-Care Solution Life science brand’s need for effective HCP engagement solutions at the point of...
Planning for Pharma LOE? Maximize Your HCP Engagement and Brand Value
Loss of exclusivity (LOE) is a milestone every novel pharmaceutical product reaches. In anticipation of generic competition and the resulting loss of market...
Driving Patient Outcomes and HCP Engagement with AI and RWD
Improving Patient Access and Adherence Through EHR-Based Digital Solutions The healthcare landscape is in constant motion, with life sciences and pharma...
How to adapt HCP engagement strategies to specialist preferences
Omnichannel marketing and artificial intelligence (AI) have made targeting clinical audiences easier and more precise. And yet, in the life sciences, we still...
Supporting HCPs by Adding Value in the EHR Workflow
With life science manufacturers’ interest in EHR-based solutions for HCP engagement growing, navigating recent market growth and companies’ claims about EHR...
NewCrop’s Innovative Practice Management Solutions for HCPs
Life science manufacturers’ interest in EHR-based solutions for HCP engagement continues to grow. But with companies’ varying claims about EHR network access...