Pharmaceutical manufacturers are often challenged with anticipating and communicating with a physician before their patient enters a prescription coverage gap. We identified patients at risk of therapy discontinuation due to gaps in Medicare coverage by using real-world evidence (RWE) and AI to predict future care events and treatment needs of patients.
MM+M has announced its 40 Under 40 Class of 2023. We're delighted to share that Karina Castagna, SVP of Speciality Solutions, is part of that group of young marketing leaders.
Point-of-Care marketers made a lot of adjustments as the pandemic upended the experience of patients seeing their doctor and getting their medications. As we readjust post-pandemic, what will be the lasting impact on the point-of-care space? Our Angelo Campano offers his perspective.
OptimizeRx is using its predictive analytics for marketing and digital point of care to send very targeted messages to doctors right inside patients’ electronic health records.
Innovate4Outcomes exists to bring stakeholders together to create a better future, using design-thinking principles to craft enduring solutions. Listen to this podcast to learn more about the history of the event, and about this year's topic.
The company announced its 3rd quarter results on the afternoon of November 8.
