HCP engagement starts with the right data—and physician-level data (PLD) is the powerhouse behind smarter segmentation and campaign optimization. Whether you're just getting started or leveling up, our guide has you covered.
Activating Intelligence: Getting More from Your PLD Today—and Tomorrow
Activating Intelligence: Getting More from Your PLD Today—and Tomorrow
HCP engagement starts with the right data—and physician-level data (PLD) is the powerhouse behind smarter segmentation and campaign optimization. Whether you're just getting started or leveling up, our guide has you covered.
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Get More With Physician-Level Data
Life science marketers rely on data-driven strategies to engage healthcare providers (HCPs) effectively, and Physician-Level Data (PLD) is one of the most...
Recap: How Synching HCP+DTC Marketing Enables Shared Decision Making
As a former clinician, I incorporated Shared Decision Making (SDM) into my workflow. Today, I am still passionate about optimizing the patient-clinician...
Webinar Recap: Patient-Centricity is Evolving on Pace With Pharma Marketing
In early December, I had the opportunity to join marketing colleagues from Genentech and Argenx on a Fierce Pharma webinar titled "Targeting with a Purpose:...
Five Ways Pharma Brands Can Transform Data-Driven Media Planning
As the year draws to a close, pharma brands are deep in the media planning process for 2025. But despite seemingly endless amounts of information available,...
Webinar Recap: Five Ways to Transform Data-Driven Media Planning
Transforming data-driven media planning requires more than just adopting new tools—it demands a shift in mindset. In an industry where long approval processes,...
Targeting with Purpose: Patient-Centered Strategies Shape Pharma's Future
Pharmaceutical companies face a growing challenge: delivering the right message to the right patients – at the right time – amid a crowded media landscape....
Improving Audience Profiling & Quality for More Targeted Connected TV
Ulcerative colitis (UC) affects up to 900,000 individuals in the US – not only impairing their physical health and damaging their digestive tract, but also...
The Secret to Reducing DTC Media Waste? Integrated Audience Profiling
As competition for patient attention and engagement from both pharma brands and other healthcare “influencers” rises, there’s no room for uncertainty in...
The Four Hidden Risks of Static Audience Profiling in Pharma Marketing
Data is at the heart of pharma marketing – and the key to unlocking “right time, right place, right patient” strategies. That’s why pharma brands and their...
2024 Survey: Specialist Perspectives – and the Surprising Differences
OptimizeRx’s 2024 independent survey of 170+ physicians across seven specialty areas showed that HCPs value informed, engaged patients, and highlighted a...
OptimizeRx’s Top 2023 Resources for Improved HCP Engagement
Over the course of 2023, life science marketers and their agency partners created unprecedented opportunities to enhance interactions with healthcare...
Boosting Brand Connections with DAAP’s Digital Field Connection Module
The relationship between field reps and Healthcare Professionals (HCPs) plays a vital role in keeping medical practices abreast of treatment options and...
Enhancing Pharma Marketing ROI with DAAP's Patient Discovery Module
In today’s complex healthcare landscape, keeping up with the latest therapies and treatments can be an overwhelming task for many healthcare professionals...
How to adapt HCP engagement strategies to specialist preferences
Omnichannel marketing and artificial intelligence (AI) have made targeting clinical audiences easier and more precise. And yet, in the life sciences, we still...