HCP engagement starts with the right data—and physician-level data (PLD) is the powerhouse behind smarter segmentation and campaign optimization. Whether you're just getting started or leveling up, our guide has you covered.
Activating Intelligence: Getting More from Your PLD Today—and Tomorrow
Activating Intelligence: Getting More from Your PLD Today—and Tomorrow
HCP engagement starts with the right data—and physician-level data (PLD) is the powerhouse behind smarter segmentation and campaign optimization. Whether you're just getting started or leveling up, our guide has you covered.
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Get More With Physician-Level Data
Life science marketers rely on data-driven strategies to engage healthcare providers (HCPs) effectively, and Physician-Level Data (PLD) is one of the most...
Listen to This: Why Your Streaming Playlist Is Like an Adaptive DTC Audience
You probably know the fun and ease of streaming music. Playlists update constantly, automatically predict your interests, and refresh based on your listening...
The Adaptive Edge: Mastering the Future of DTC Pharma Marketing
You know that pharma direct-to-consumer (DTC) marketing often involves big money—billions are poured into trying to reach patients. These mass-market campaigns...
OptimizeRx and FiercePharma Present: Pharmaceutical Marketing Evolved
Transform your DTC marketing with AI-powered precision targeting. Drive better patient outcomes and commercial success through privacy-safe engagement. In...
2025 Pharma Marketing Predictions: AI, Media, and Audience Alignment
There’s nothing like the opportunity of a new year! As pharma brands initiate their marketing plans in pursuit of their 2025 goals and objectives, they have...
Unlock Opportunities in Oncology with HCP+DTC Marketing Alignment
The NIH estimates that over 2 million new cases of cancer will be diagnosed in 2024, and more than 600,000 people will die from their disease. But despite...
OptimizeRx’s Top 2023 Resources for Improved HCP Engagement
Over the course of 2023, life science marketers and their agency partners created unprecedented opportunities to enhance interactions with healthcare...
Dynamic Audience Activation Puts the “Best” in Next-Best Action
Despite life sciences manufacturers’ considerable planning and investment in HCP engagement programs, too often their message falls short of reaching their...
Enhancing Pharma Marketing ROI with DAAP's Patient Discovery Module
In today’s complex healthcare landscape, keeping up with the latest therapies and treatments can be an overwhelming task for many healthcare professionals...
Insights on Omnichannel, AI and Next-Best Action in HCP Engagement
The phrases “omnichannel,” “artificial intelligence” and “next-best action” have become ubiquitous in conversations around how to overcome the challenges of...
Insights from Digital Pharma East: Patient-First Next-Best Action
Prioritizing Patient Needs with AI-Driven Next-Best-Action Strategies In today's rapidly changing healthcare landscape, HCPs have made their preferences clear....
Elevating HCP Engagement through Data-Driven Omnichannel Strategies
Unlocking the Power of Omnichannel: Revolutionizing HCP Engagement with Next-Best Action Strategies As our industry adapts to the ever-changing landscape of...
Leverage AI-Driven Tools Without Compromising Patient Privacy
How can life sciences brands leverage real-world data and AI-driven tools while safeguarding patient privacy? The growing use of real-world data and AI-driven...
Omnichannel Engagement for HCP Marketing: Beyond the Buzz
This year, Pharma USA was all about omnichannel engagement, “next best action,” and grappling with how to view engagement data alongside more traditional...