Financial Messaging for HCPs
OptimizeRx Delivers Targeted, Brand-Specific Copay Cost and Coverage Directly into the Prescribing Workflow
Optimized For Outcomes
Financial Messaging from OptimizeRx delivers targeted, brand-specific copay cost and coverage support directly into the prescribing workflows of 800K+ prescribers at the exact moment HCPs make treatment decisions. By ensuring affordability is accessible within the prescribing process and at the pharmacy, this turnkey solution reduces abandonment, improves first-fill rates, and drives measurable script lift for eligible patients.
Increase the propensity that an HCP will prescribe by removing cost barriers with affordability support options available directly during the prescribing decision. This proactively reduces barriers to treatment and improves patient access.
Activation & Capabilities
Seamless Delivery
Messages appear as a graphic icon or short text appended to electronic prescriptions seamlessly within the HCP workflow.
HCP+Patient Alignment
Copay messaging not only engages HCPs at the point of prescribing, but also extends its impact to patients at the pharmacy, ensuring affordability support is clearly communicated and improving access.
Trusted Integration & Proven Reach
Delivered within OptimizeRx’s proprietary point of care (POC) network, ensuring brand-safe visibility to over 800K prescribers.
Turnkey Setup
Setup is fast and straightforward, requiring only your copay PDF (1–2 sheets) and NDCs with dosage details, along with applicable BIN, PCN, and Group numbers.
Flexible Service Options
Managed Service
OptimizeRx experts oversee the setup, deployment, and ongoing optimization of your campaign to ensure maximum effectiveness. With timely performance reporting, your team can stay focused on overarching strategy and driving positive outcomes.
Proven Performance
Banner-only programs typically convert at ~15%; adding Financial Messaging can lift conversion to 19–20%, providing a measurable 4–5 point improvement.
Clear, Measurable Outcomes
We provide transparent Physician-Level Data (PLD) reporting that delivers insights down to the specific National Provider Identifier (NPI), enabling precise campaign optimization and proving your ROI.
Stronger Together
Financial Messaging can be easily combined with EHR Messaging for a more comprehensive, in-workflow brand presence that reinforces key messages while improving patient affordability and access.
Stronger Together
Financial Messaging can be easily combined with EHR Messaging for a more comprehensive, in-workflow brand presence that reinforces key messages while improving patient affordability and access.
Add-On | Dispense as Written (DAW)
Ensure patients receive your brand exactly as prescribed by prompting HCPs to mark DAW at the point of prescribing.
Healthcare marketing is evolving.
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POC/EHR
OptimizeRx delivers brand content directly into the clinical workflow OptimizeRx delivers brand content directly into the clinical workflow
Health System Targeting
Extend your HCP reach beyond "in-workflow" electronic health record (EHR) screens with an institutional surround-sound approach
Refill Alerts
Surface Timely, Brand-Specific refill reminders directly within the EHR workflow
Social
Extend your brand's reach into the daily digital environments where HCPs actually spend their time
Programmatic
Engage HCPs in "blue jean" vs. "white coat" moments across digital channels with deterministic precision
Online Video
Engage HCPs in "blue jean" vs. "white coat" moments with high-impact video beyond the point of care
The questions we get from teams marketing to patients.
These answers cover how we help brands find the right people, earlier and without guesswork or risk.
Setup is fast and turnkey. We simply require your brand's copay PDF (typically 1–2 sheets), the relevant NDCs with dosage details, and the applicable BIN, PCN, and Group numbers.
No, the solution also extends its impact to patients at the pharmacy. By appending the copay information directly to the electronic prescription, we ensure the pharmacist is aware of the available affordability support at the point of purchase. This helps reduce prescription abandonment and prevents generic switching.
While standard banner-only programs typically convert at around 15%, adding Financial Messaging to your campaign lifts conversion to 19–20%. This provides a measurable 4–5 point improvement by proactively removing cost barriers at the exact moment of the prescribing decision.
The message is delivered seamlessly within the prescribing workflow, appearing as a graphic icon or short text that is appended directly to the electronic prescription. This ensures high visibility for your affordability support without disrupting the clinician's workflow.
Yes. We offer a Dispense as Written (DAW) add-on. This feature prompts healthcare providers to mark the prescription as DAW right at the point of prescribing, helping to ensure that patients receive your specific brand exactly as it was prescribed.