HCP engagement starts with the right data—and physician-level data (PLD) is the powerhouse behind smarter segmentation and campaign optimization. Whether you're just getting started or leveling up, our guide has you covered.
Activating Intelligence: Getting More from Your PLD Today—and Tomorrow
Activating Intelligence: Getting More from Your PLD Today—and Tomorrow
HCP engagement starts with the right data—and physician-level data (PLD) is the powerhouse behind smarter segmentation and campaign optimization. Whether you're just getting started or leveling up, our guide has you covered.
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Pharma Still Leans Heavily on Linear TV—Is It Time to Evolve Your Approach?
In an age of fragmented attention and ever-changing viewing habits, television advertising continues to be a cornerstone for pharmaceutical marketing. And for...
Listen to This: Why Your Streaming Playlist Is Like an Adaptive DTC Audience
You probably know the fun and ease of streaming music. Playlists update constantly, automatically predict your interests, and refresh based on your listening...
Recap: How Synching HCP+DTC Marketing Enables Shared Decision Making
As a former clinician, I incorporated Shared Decision Making (SDM) into my workflow. Today, I am still passionate about optimizing the patient-clinician...
The Adaptive Edge: Mastering the Future of DTC Pharma Marketing
You know that pharma direct-to-consumer (DTC) marketing often involves big money—billions are poured into trying to reach patients. These mass-market campaigns...
Webinar Recap: Patient-Centricity is Evolving on Pace With Pharma Marketing
In early December, I had the opportunity to join marketing colleagues from Genentech and Argenx on a Fierce Pharma webinar titled "Targeting with a Purpose:...
Targeting with Purpose: Patient-Centered Strategies Shape Pharma's Future
Pharmaceutical companies face a growing challenge: delivering the right message to the right patients – at the right time – amid a crowded media landscape....
Unlock Opportunities in Oncology with HCP+DTC Marketing Alignment
The NIH estimates that over 2 million new cases of cancer will be diagnosed in 2024, and more than 600,000 people will die from their disease. But despite...
Medication Access and Affordability: Impact of DAAP's Access and Adherence Module
The pharmaceutical industry is a complex and ever-evolving landscape, where success is shaped by the ability to navigate a myriad of challenges. From high...
How Can Medtech Brands Fully Leverage EHR-Based Digital Strategies?
How can medical device brands stay top-of-mind and provide the most value for physicians and patients? As the healthcare landscape continues to evolve,...