HCP engagement starts with the right data—and physician-level data (PLD) is the powerhouse behind smarter segmentation and campaign optimization. Whether you're just getting started or leveling up, our guide has you covered.
Activating Intelligence: Getting More from Your PLD Today—and Tomorrow
Activating Intelligence: Getting More from Your PLD Today—and Tomorrow
HCP engagement starts with the right data—and physician-level data (PLD) is the powerhouse behind smarter segmentation and campaign optimization. Whether you're just getting started or leveling up, our guide has you covered.
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OptimizeRx and FiercePharma Present: Pharmaceutical Marketing Evolved
Transform your DTC marketing with AI-powered precision targeting. Drive better patient outcomes and commercial success through privacy-safe engagement. In...
Unlocking Opportunity Through HCP+DTC Alignment in Omnichannel Oncology Marketing
In the face of growing competition for patient and physician attention from new market entrants, the rise of healthcare influencers, and an explosion of media...
It’s Time to Integrate Your HCP Programmatic and Point of Care Media
Omnichannel, “surround sound” marketing is the gold standard for life science brands and their agencies-of-record to drive more meaningful, lasting physician...
Next-Best Action: A Patient-First Approach to HCP Targeting
AI in Pharma Marketing: The Power of HCP Segmentation and NPI Targeting The digital landscape has been transformative for the pharma and medtech industries,...
Insights on Omnichannel, AI and Next-Best Action in HCP Engagement
The phrases “omnichannel,” “artificial intelligence” and “next-best action” have become ubiquitous in conversations around how to overcome the challenges of...
Insights from Digital Pharma East: Patient-First Next-Best Action
Prioritizing Patient Needs with AI-Driven Next-Best-Action Strategies In today's rapidly changing healthcare landscape, HCPs have made their preferences clear....
Insulin Price Drops – Enough for Diabetes Patients to Manage Costs?
Diabetes continues to plague the healthcare industry, maintaining its status as one of the top public health issues in terms of clinical outcomes and cost. The...