HCP engagement starts with the right data—and physician-level data (PLD) is the powerhouse behind smarter segmentation and campaign optimization. Whether you're just getting started or leveling up, our guide has you covered.
Activating Intelligence: Getting More from Your PLD Today—and Tomorrow
Activating Intelligence: Getting More from Your PLD Today—and Tomorrow
HCP engagement starts with the right data—and physician-level data (PLD) is the powerhouse behind smarter segmentation and campaign optimization. Whether you're just getting started or leveling up, our guide has you covered.
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Get More With Physician-Level Data
Life science marketers rely on data-driven strategies to engage healthcare providers (HCPs) effectively, and Physician-Level Data (PLD) is one of the most...
Recap: How Synching HCP+DTC Marketing Enables Shared Decision Making
As a former clinician, I incorporated Shared Decision Making (SDM) into my workflow. Today, I am still passionate about optimizing the patient-clinician...
Outsmart the Competition: Optimize HCP Marketing for Message Timing
It’s no secret that healthcare providers struggle to stay up-to-date on the massive amounts of information available to them. As data sources, technologies,...
2025 Pharma Marketing Predictions: AI, Media, and Audience Alignment
There’s nothing like the opportunity of a new year! As pharma brands initiate their marketing plans in pursuit of their 2025 goals and objectives, they have...
Case Study: Read How Data-Driven Targeting Drove 10:1 Return For This In-Line GI Brand
As many as 70 million Americans suffer from gastrointestinal (GI) diseases, which can significantly impact patients' quality of life, causing persistent...
Webinar Recap: Patient-Centricity is Evolving on Pace With Pharma Marketing
In early December, I had the opportunity to join marketing colleagues from Genentech and Argenx on a Fierce Pharma webinar titled "Targeting with a Purpose:...
Targeting with Purpose: Patient-Centered Strategies Shape Pharma's Future
Pharmaceutical companies face a growing challenge: delivering the right message to the right patients – at the right time – amid a crowded media landscape....
The Secret to Reducing DTC Media Waste? Integrated Audience Profiling
As competition for patient attention and engagement from both pharma brands and other healthcare “influencers” rises, there’s no room for uncertainty in...
Unlock Opportunities in Oncology with HCP+DTC Marketing Alignment
The NIH estimates that over 2 million new cases of cancer will be diagnosed in 2024, and more than 600,000 people will die from their disease. But despite...
Unlocking Opportunity Through HCP+DTC Alignment in Omnichannel Oncology Marketing
In the face of growing competition for patient and physician attention from new market entrants, the rise of healthcare influencers, and an explosion of media...
The Power of Message Infusion in a Next-Best-Action Approach
Pharmaceutical marketing is rapidly changing, demanding adaptability and innovation. Traditional marketing methods are no longer enough to effectively reach...
Pharma Advertising Redefined: Harnessing the Power of Next-Best-Action
Patient-Centric Pharma Marketing Powered by AI In today's dynamic healthcare landscape, healthcare providers (HCPs) are constantly bombarded with information,...
Omnichannel HCP Engagement: A Guide for Pharma Marketers
Omnichannel programs are at the forefront of today’s HCP engagement strategies – and for good reason. In a March 2023 survey, OptimizeRx found that physicians...
Elevating HCP Engagement through Data-Driven Omnichannel Strategies
Unlocking the Power of Omnichannel: Revolutionizing HCP Engagement with Next-Best Action Strategies As our industry adapts to the ever-changing landscape of...
Effective HCP Engagement: Timely, Relevant and Personalized
OptimizeRx is known for our ability to deliver life science brand messages and resources directly in the clinical workflow. As a result, we’re consistently...
Omnichannel Engagement for HCP Marketing: Beyond the Buzz
This year, Pharma USA was all about omnichannel engagement, “next best action,” and grappling with how to view engagement data alongside more traditional...