HCP engagement starts with the right data—and physician-level data (PLD) is the powerhouse behind smarter segmentation and campaign optimization. Whether you're just getting started or leveling up, our guide has you covered.
Activating Intelligence: Getting More from Your PLD Today—and Tomorrow
Activating Intelligence: Getting More from Your PLD Today—and Tomorrow
HCP engagement starts with the right data—and physician-level data (PLD) is the powerhouse behind smarter segmentation and campaign optimization. Whether you're just getting started or leveling up, our guide has you covered.
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Get More With Physician-Level Data
Life science marketers rely on data-driven strategies to engage healthcare providers (HCPs) effectively, and Physician-Level Data (PLD) is one of the most...
Four Steps to Boost HCP Engagement with Your Drug Launch
The trials are complete. The data is positive. The FDA review is in progress (and looking good!). Launching a new drug is a pivotal, exciting moment for...
3 Ways to Win at HCP Programmatic (Hint: Start with NPI Targeting)
In today’s increasingly cluttered media landscape, programmatic media gives healthcare marketing agencies the scale and insights to deploy digital HCP...
Next-Best Action: A Patient-First Approach to HCP Targeting
AI in Pharma Marketing: The Power of HCP Segmentation and NPI Targeting The digital landscape has been transformative for the pharma and medtech industries,...
Dynamic Audience Activation Puts the “Best” in Next-Best Action
Despite life sciences manufacturers’ considerable planning and investment in HCP engagement programs, too often their message falls short of reaching their...
Enhancing Pharma Marketing ROI with DAAP's Patient Discovery Module
In today’s complex healthcare landscape, keeping up with the latest therapies and treatments can be an overwhelming task for many healthcare professionals...
Omnichannel Engagement for HCP Marketing: Beyond the Buzz
This year, Pharma USA was all about omnichannel engagement, “next best action,” and grappling with how to view engagement data alongside more traditional...