Precision ML: The Newest Approach to HCP Marketing
Evidence-based Physician Engagement on the OptimizeRx Therapy Initiation and Persistence Platform will transform your approach to healthcare marketing.
Break free from healthcare marketing campaigns that rely on old real-world data (RWD) application methodologies. Our approach applies a precision engagement method to deliver EHR messaging based on the care milestones happening in the present.
The Smartest Patient-First Approach
Our patent-pending precision ml technology is the backbone of our Evidence-based Physician Engagement solution. It’s the only approach that’s truly rooted in the patient journey, not past behavior. We leverage real-time care encounters to identify a future need.
The Nuances of Your Patient Journey- Applied
Our novel approach to HCP identification is rooted in your brand’s patient journey. It uses patient characteristics like disease progression and coverage information to identify current needs among the patient populations of HCPs. This approach enables the real-time execution of personalized HCP engagement programs based on the current demographics, disease, and care milestones of their specific patients.
