HCP engagement starts with the right data—and physician-level data (PLD) is the powerhouse behind smarter segmentation and campaign optimization. Whether you're just getting started or leveling up, our guide has you covered.
Conversations that Convert
Explore the results of OptimizeRx 2024 physician survey on pharma marketing perception and impact – including the untapped opportunity of HCP and DTC marketing alignment.
Ideas, Insights, and Inspiration for Modern Healthcare Marketers
Explore our full library of resources developed by healthcare industry leaders aimed to spark actionable ideas.
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HCP Marketing
Reach More Physicians During Key Care Windows with Predictive, Omnichannel HCP Marketing Solutions
HCP marketing is the critical gateway for getting your therapies to patients who need them, but only if you engage in the ideal moments. Our uniquely integrated, predictive AI platform anticipates HCP needs based on patient brand eligibility, for timely targeting that increases brand awareness, script lift, new patient starts, adherence, and more—accelerating the path from product to patient.
Audience Profiles, Targeting & Optimization
Powerful, Customized AI Targeting
Our experts turn your eligibility criteria, competitive considerations, and more into privacy-safe, deep patient profiles, creating a custom model to run on DAAP. Our patent-pending AI cuts through the exploding data landscape more efficiently, predicting eligibility and upcoming care milestones to generate weekly, dynamic NPI lists. Machine learning seamlessly incorporates real-time engagement and channel data for ongoing improvement and performance optimization.
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33%
Total Script Lift When HCPs Receive EHR + Social Messages
Programmatic and Social
Surround Sound Presence
Does your HCP programmatic media rely on cookies, lookalikes, and other imprecise audience definitions? You may be missing opportunities for more effective omnichannel reach in your HCP targeting. Our privacy-safe, cookie-free programmatic solutions engage your full NPI target list throughout their day, from home to clinic, on whatever location, device, or channel we know they prefer. Build more brand mindshare and surround HCPs in your messaging with the timeliness, accuracy, and consistency that lead to prescribing activity.
50%
More Qualified NPIs
Omnichannel, Point-of-Care Network
Relevant Messaging & Vast Reach
DAAP can seamlessly deliver your brand messages across your HCPs' preferred channels (based on prior engagement and predicted behavior) through our industry-leading, omnichannel network—when they’re talking with patients and making prescribing decisions. We also deliver messages based on real patient situations and relevant HCP needs such as efficacy, affordability, access, formulary coverage and more.
