Natural Language Audience Builder
Describe Your Audience. Get Your Target List in Minutes.
What used to take two weeks of requests and analyst queues now takes one sentence. Create and optimize brand-specific HCP and consumer audiences in a single session, no waiting required.
Natural Language Audience Builder (NLAB)
Build claims-grade HCP audiences and privacy-safe direct-to-consumer (DTC) audiences in the same synchronized workflow.
DTC - Patients
Create an audience of patients diagnosed with
Validating your request
Identifying clinical concepts
Looking up medical codes
Checking for ambiguity
15,945 providers matched
Providers are included only if every criterion matches. Live output reflects your own brief and current data.
Sample Data*
0
ZIP+4 Neighborhoods
Privacy-safe & hyper-local populations
0
Signals
per provider, trailing 12 months
0
Households
across at least one channel
0
Signals
per provider, trailing 12 months
Diagnosis
rheumatoid arthritis
Included
Expanded into 101 ICD-10-CM subcodes; 48 have activity in OptimizeRx data and were used
Medication
calcitonin gene-related peptide inhibitors
Included
any one of these 2 codes qualifies (OR)
Matched across 284 ICD-10-CM codes under m05
Criteria Analysis
6 criterias · Example copy here
Criteria
Count
ZIP9s
Excluded
Item 1
0
0
0
Item 2
0
0
0
Estimated AQ Report
10 Segments · AQ Policy eligible. Include AQ segments 1-9 for a cumulative population of 18,163 adults at 8.66% AQ (Max 10%)
AQ segment
ZIP9s
Signals
Households
Adults
EST Segment AQ
Cum est Aq
Cumulative Adults
1
0
0
0
0
0
0
0
2
0
0
0
0
0
0
0
Want to see the breakdown for your target audience?
Tell us who you are trying to reach in 1-2 sentences, and we'll show you the NLAB results.
Sample figures shown to illustrate output format.
HCP - Providers
Find doctors with patients diagnosed with
Validating your request
Identifying clinical concepts
Looking up medical codes
15,945 providers matched
Providers are included only if every criterion matches. Live output reflects your own brief and current data.
Sample Data*
0
Providers
deduplicated, NPI-validated
0
Mean patients treated
per provider, trailing 12 months
0%
Addressable now
across at least one channel
Item Name
Match
Treats diagnosis: rheumatoid arthritis
G35
Includes 11 ICD-10-CM codes:
Matched across 284 ICD-10-CM codes under m05
Top specialty breakdown
5 specialties · 15,945 providers
Specialty
NPIs
% of NPIs
Mean patients
Item 1
0,00
0.0%
0
Item 2
0,00
0.0%
0
Media channel availability
5 specialties · 15,945 providers
Channel
Available NPIs
% Available
Unavailable NPIs
Item 1
0,00
0.0%
0
Item 2
0,00
0.0%
0
Want to see the breakdown for your target audience?
Tell us who you are trying to reach in 1-2 sentences, and we'll show you the NLAB results.
Sample figures shown to illustrate output format.
The Difference
Minutes vs. Weeks
NLAB’s patent-pending technology puts audience building directly in the hands of media teams, so they can create, optimize, and activate HCP or consumer audiences effortlessly.
Traditional Audience Workflow
~ 2 weeks
Get the audience parameters from your client
Submit a request to your internal or external audience partner
Wait in the analyst queue
Get the V1 results, review and send feedback
Wait for updates, then repeat as needed
Submit the final audience to channel and media vendors to confirm reach and initiate activation
NLAB Workflow
< 1 minute
Get the audience parameters from your client
Copy and paste into NLAB
Instantly see your HCP or consumer audience
Refine and optimize in real time
View channel level reach and media audience insights
Activate your audience on preferred media channels
What comes back
Audience
Validated NPI list and / or deterministic, privacy-safe Micro-Neighborhood® zip-9 audiences.
Reach
Audience-specific insights into channel reach and propensity across
Optimization
Interactive, instant adjustments by clinical criteria, audience quality, size, and more.
Audience intelligence you can trust.
20+ years of point of care engagement insights. 300MM+ patients. 5+ years of data and channel behavior.
No code, no analyst, no queue
Built for the whole media team
Take control of your audience strategy, without adding to your workload. See how NLAB can support your team.
Planners
Evaluate the audience while the brief is still open — test a specialty, a region, a scoring threshold, and see the count move.
Buyers
Add audience control and transparency directly to your buying workflow for more efficient, consistent media activation.
Strategy
Access the audience and media intelligence you need to make more confident, informed strategy recommendations.
Bring us a brief
Tell us who you are trying to reach in 1-2 sentences, and we'll show you how easy it is to build an audience with NLAB.