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Increasing Brand Touchpoints and Script Lift Impact with Integrated, Omni-Channel Execution (Case Study New))

See how a combined EHR and social media brand presence through OptimizeRx's DAAP drove 33% script lift

142%

Greater script impact from combined EHR+Social execution, compared to single-tactic execution

142%

Greater script impact from combined EHR+Social execution, compared to single-tactic execution

142%

Greater script impact from combined EHR+Social execution, compared to single-tactic execution

142%

Greater script impact from combined EHR+Social execution, compared to single-tactic execution

Client Goal

An oncology brand wanted to increase the number of brand touchpoints by capitalizing on HCP social media presence.

How We Did It

DAAP's Message Infusion module allowed the brand to reach oncologists at multiple points within their workday through omnichannel execution in both the EHR and on social media networks, optimizing the number and frequency of touchpoints in order to boost brand engagement and script volumes.
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NPI-Matched Social Targeting
NPI-based methodology allowed for precision delivery to brand-identify HCPs.
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Point-Of-Care Engagement
Consistent brand presence in the EHR allowed for easy conversion of HCPs that received social media advertising.
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Omni-Channel Execution
Aligned EHR+Social audiences for synchronized, complimentary brand messaging.

Download the Case Study now to explore data-driven insights and real-world success stories!

Download Case Study
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